Nu Holdings Ltd.
NUNYSEFinance ServicesFiscal year ends December 31
$11.62+0.01 (+0.09%)
Close on Nov 2, 2026Market cap $56.42BP/E 19.9Yield –
Nu Marketing Expense (Managerial): -$244M in 2025, up 24.6% from a year earlier.
Latest, 2025
-244
Period ended Dec 31, 2025
Change on a year earlier
+24.6%
-196 in 2024
History
2 years
Since 2024
Sources
1
4Q25 Managerial P&L Reconciliation Report (filed 2026-02-25)
Where the 2025 figure comes from
“Marketing Expenses (94.2) (24.8) (243.6) (195.5)”
Source: 4Q25 Managerial P&L Reconciliation Report (filed 2026-02-25) ↗
Reported in Historical_Data_2Q26.xlsx.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Marketing Expense (Managerial) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | -244 | +24.6% | 4Q25 Managerial P&L Reconciliation Report (filed 2026-02-25) ↗ |
| 2024 | Dec 31, 2024 | -196 | – | 4Q25 Managerial P&L Reconciliation Report (filed 2026-02-25) ↗ |
Cite this data
StockData. (2026). Nu Marketing Expense (Managerial) ($M), annual 2024–2025 [Data set]. Compiled from Nu SEC filings and investor materials. https://stockdatahq.com/stocks/nu/kpis/nu-mpnl-opex-mkt
See every metric in the Nu KPI table. Data updated Oct 29, 2026.