ServiceNow, Inc. (NOW) operating KPIs
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 15/3039% above fair value
$105.12−4.55 (-4.15%)
Close on Oct 30, 2026Market cap $108.69BP/E 65.7Yield –
ServiceNow subscription renewal rate (%)
Industry-leading enterprise retention rate (97%–99% across 38 consecutive quarters Q1 2017 → Q2 2026 and 11 fiscal years FY2015 → FY2025).
Latest, 2025
98.0%
Period ended Dec 31, 2025
Change on a year earlier
0.0 pts
98.0% in 2024
History
11 years
Since 2015
Sources
9
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Subscription renewal rate (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2026-01-29 ↗ |
| 2024 | Dec 31, 2024 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2025-01-30 ↗ |
| 2023 | Dec 31, 2023 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2024-01-25 ↗ |
| 2022 | Dec 31, 2022 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2023-01-31 ↗ |
| 2021 | Dec 31, 2021 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2022-02-03 ↗ |
| 2020 | Dec 31, 2020 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2021-02-12 ↗ |
| 2019 | Dec 31, 2019 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2020-02-20 ↗ |
| 2018 | Dec 31, 2018 | 98.0% | +1.0 pts | ServiceNow Form 10-K, filed 2019-02-27 ↗ |
| 2017 | Dec 31, 2017 | 97.0% | -1.0 pts | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
| 2016 | Dec 31, 2016 | 98.0% | 0.0 pts | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
| 2015 | Dec 31, 2015 | 98.0% | – | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
Cite this data
StockData. (2026). ServiceNow Subscription renewal rate (%), annual 2015–2025 [Data set]. Compiled from ServiceNow SEC filings and investor materials. https://stockdatahq.com/stocks/now/kpis/renewal-rate
See every metric in the ServiceNow KPI table. Data updated Oct 24, 2026.