ServiceNow, Inc. (NOW) operating KPIs
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 15/3039% above fair value
$105.12−4.55 (-4.15%)
Close on Oct 30, 2026Market cap $108.69BP/E 65.7Yield –
ServiceNow sales and marketing headcount (period end)
Annual figures from ServiceNow's filings and investor materials
Latest, 2025
9,463
Period ended Dec 31, 2025
Change on a year earlier
+1.7%
9,302 in 2024
History
10 years
Since 2016
Sources
9
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and marketing headcount (period end) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 9,463 | +1.7% | ServiceNow FY2026Q2 Investor Presentation (IR Deck) ↗ |
| 2024 | Dec 31, 2024 | 9,302 | +16.8% | ServiceNow FY2025Q4 Investor Presentation (IR Deck) ↗ |
| 2023 | Dec 31, 2023 | 7,966 | +6.4% | ServiceNow FY2024Q4 Investor Presentation (IR Deck) ↗ |
| 2022 | Dec 31, 2022 | 7,490 | +25.5% | ServiceNow FY2023Q4 Investor Presentation (IR Deck) ↗ |
| 2021 | Dec 31, 2021 | 5,969 | +25.3% | ServiceNow FY2022Q4 Investor Presentation (IR Deck) ↗ |
| 2020 | Dec 31, 2020 | 4,762 | +23.5% | ServiceNow FY2021Q4 Investor Presentation (IR Deck) ↗ |
| 2019 | Dec 31, 2019 | 3,857 | +26.0% | ServiceNow FY2020Q3 Investor Presentation (IR Deck) ↗ |
| 2018 | Dec 31, 2018 | 3,061 | +26.9% | ServiceNow Form 10-K, filed 2019-02-27 ↗ |
| 2017 | Dec 31, 2017 | 2,413 | +28.7% | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
| 2016 | Dec 31, 2016 | 1,875 | – | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
Cite this data
StockData. (2026). ServiceNow Sales and marketing headcount (period end), annual 2016–2025 [Data set]. Compiled from ServiceNow SEC filings and investor materials. https://stockdatahq.com/stocks/now/kpis/hc-sm
See every metric in the ServiceNow KPI table. Data updated Oct 24, 2026.