ServiceNow, Inc. (NOW) operating KPIs
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 15/3039% above fair value
$105.12−4.55 (-4.15%)
Close on Oct 30, 2026Market cap $108.69BP/E 65.7Yield –
ServiceNow subscription GAAP gross margin (%)
Annual figures from ServiceNow's filings and investor materials
Latest, 2025
80.0%
Period ended Dec 31, 2025
Change on a year earlier
-2.0 pts
82.0% in 2024
History
10 years
Since 2016
Sources
10
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Subscription GAAP gross margin (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 80.0% | -2.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2026-01-28 ↗ |
| 2024 | Dec 31, 2024 | 82.0% | 0.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2025-01-29 ↗ |
| 2023 | Dec 31, 2023 | 82.0% | -1.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2024-01-24 ↗ |
| 2022 | Dec 31, 2022 | 83.0% | +1.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2023-01-25 ↗ |
| 2021 | Dec 31, 2021 | 82.0% | -1.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2022-01-26 ↗ |
| 2020 | Dec 31, 2020 | 83.0% | 0.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2021-01-27 ↗ |
| 2019 | Dec 31, 2019 | 83.0% | 0.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2020-01-29 ↗ |
| 2018 | Dec 31, 2018 | 83.0% | +1.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2019-01-30 ↗ |
| 2017 | Dec 31, 2017 | 82.0% | +1.0 pts | ServiceNow Earnings release (Form 8-K, EX-99.1), filed 2018-01-31 ↗ |
| 2016 | Dec 31, 2016 | 81.0% | – | ServiceNow Form 10-K, filed 2018-02-28 ↗ |
Cite this data
StockData. (2026). ServiceNow Subscription GAAP gross margin (%), annual 2016–2025 [Data set]. Compiled from ServiceNow SEC filings and investor materials. https://stockdatahq.com/stocks/now/kpis/ctx-gm-sub
See every metric in the ServiceNow KPI table. Data updated Oct 24, 2026.