Expedia Group, Inc.
Close on Nov 2, 2026Market cap $35.88BP/E 18.6Yield 0.54%
Expedia Direct Selling & Marketing Expense by Year
Direct Selling & Marketing Expense (traffic acquisition, brand spend & B2B partner commissions) ($M)
Expedia Direct Selling & Marketing Expense: $7,349M in 2025, up 7.3% from a year earlier.
Where the 2025 figure comes from
“Selling and marketing - direct | 1,696 | 1,548 | 7,349 | 6,846”
Source: Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗
Reported in Form 8-K Segment P&L & Form 10-Q / 10-K MD&A and Note 10/17.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Direct Selling & Marketing Expense (traffic acquisition, brand spend & B2B partner commissions) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 7,349 | +7.3% | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
| 2024 | Dec 31, 2024 | 6,846 | +12.1% | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
| 2023 | Dec 31, 2023 | 6,107 | +12.5% | Expedia Group Earnings release (Form 8-K), filed 2025-02-06 ↗ |
| 2022 | Dec 31, 2022 | 5,428 | +55.1% | Expedia Group Earnings release (Form 8-K), filed 2024-02-08 ↗ |
| 2021 | Dec 31, 2021 | 3,499 | – | Expedia Group Form 10-K, filed 2024-02-09 ↗ |
Breakdown
What makes up direct Selling & Marketing Expense
Cite this data
StockData. (2026). Expedia Direct Selling & Marketing Expense ($M), annual 2021–2025 [Data set]. Compiled from Expedia SEC filings and investor materials. https://stockdatahq.com/stocks/expe/kpis/sm-direct-total
See every metric in the Expedia KPI table. Data updated Nov 2, 2026.