Expedia Group, Inc.
Close on Nov 2, 2026Market cap $35.88BP/E 18.6Yield 0.54%
Expedia Direct Selling & Marketing Expense by Quarter
Direct Selling & Marketing Expense (traffic acquisition, brand spend & B2B partner commissions) ($M)
Expedia Direct Selling & Marketing Expense: $2,119M in Q2 2026, up 10.4% from a year earlier. That is the highest of the 15 quarters on record here.
Where the Q2 2026 figure comes from
“Selling and marketing - direct | 2,119 | 1,920 | 3,975 | 3,677”
Source: Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗
Reported in Form 8-K Segment P&L & Form 10-Q / 10-K MD&A and Note 10/17.
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Breakdown
What makes up direct Selling & Marketing Expense
- Direct S&M growth YoY (stated)10.0% · Q2 2026
- Direct S&M as % of Total Gross Bookings (stated)6.2% · Q2 2026
- Direct S&M as % of Total Revenue (stated)49.1% · Q2 2026
- B2C Direct Selling & Marketing1,101 · Q2 2026
- B2B Direct Selling & Marketing (partner commissions)915 · Q2 2026
- trivago / Other Direct Selling & Marketing (USD)103 · Q2 2026
Cite this data
StockData. (2026). Expedia Direct Selling & Marketing Expense ($M), quarterly Q4 2022–Q2 2026 [Data set]. Compiled from Expedia SEC filings and investor materials. https://stockdatahq.com/stocks/expe/kpis/sm-direct-total
See every metric in the Expedia KPI table. Data updated Nov 2, 2026.