Booking Holdings Inc. (BKNG) operating KPIs
BKNGNasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 4, 2026Score 15/3027% below fair value
$148.13−2.30 (-1.53%)
Close on Oct 30, 2026Market cap $111.30BP/E 16.4Yield 0.26%
Booking marketing expenses (performance & brand marketing) ($M)
Search engine keyword purchases, metasearch, affiliate commissions, and brand advertising; not separated in the financial database
Latest, 2025
8,186
Period ended Dec 31, 2025
Change on a year earlier
+12.5%
7,278 in 2024
History
7 years
Since 2019
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Marketing expenses (performance & brand marketing) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 8,186 | +12.5% | Booking Holdings filing FY2025Q4 ↗ |
| 2024 | Dec 31, 2024 | 7,278 | +7.5% | Booking Holdings filing FY2025Q4 ↗ |
| 2023 | Dec 31, 2023 | 6,773 | +13.0% | Booking Holdings filing FY2024Q4 ↗ |
| 2022 | Dec 31, 2022 | 5,993 | +57.7% | Booking Holdings filing FY2023Q4 ↗ |
| 2021 | Dec 31, 2021 | 3,801 | +74.4% | Booking Holdings filing FY2022Q4 ↗ |
| 2020 | Dec 31, 2020 | 2,179 | -56.1% | Booking Holdings filing FY2021Q4 ↗ |
| 2019 | Dec 31, 2019 | 4,967 | – | Booking Holdings filing FY2020Q4 ↗ |
Breakdown
What makes up marketing expenses (performance & brand marketing)
Cite this data
StockData. (2026). Booking Marketing expenses (performance & brand marketing) ($M), annual 2019–2025 [Data set]. Compiled from Booking SEC filings and investor materials. https://stockdatahq.com/stocks/bkng/kpis/marketing-exp
See every metric in the Booking KPI table. Data updated Oct 23, 2026.