Booking Holdings Inc. (BKNG) operating KPIs
BKNGNasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 4, 2026Score 15/3027% below fair value
$148.13−2.30 (-1.53%)
Close on Oct 30, 2026Market cap $111.30BP/E 16.4Yield 0.26%
Booking as % of Total revenues (stated in 10-K) (%)
Annual figures from Booking's filings and investor materials
Latest, 2025
30.4%
Period ended Dec 31, 2025
Change on a year earlier
-0.3 pts
30.7% in 2024
History
7 years
Since 2019
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | As % of Total revenues (stated in 10-K) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 30.4% | -0.3 pts | Booking Holdings filing FY2025Q4 ↗ |
| 2024 | Dec 31, 2024 | 30.7% | -1.0 pts | Booking Holdings filing FY2025Q4 ↗ |
| 2023 | Dec 31, 2023 | 31.7% | -3.4 pts | Booking Holdings filing FY2024Q4 ↗ |
| 2022 | Dec 31, 2022 | 35.1% | +0.4 pts | Booking Holdings filing FY2023Q4 ↗ |
| 2021 | Dec 31, 2021 | 34.7% | +2.6 pts | Booking Holdings filing FY2022Q4 ↗ |
| 2020 | Dec 31, 2020 | 32.1% | -0.9 pts | Booking Holdings filing FY2021Q4 ↗ |
| 2019 | Dec 31, 2019 | 33.0% | – | Booking Holdings filing FY2020Q4 ↗ |
Cite this data
StockData. (2026). Booking As % of Total revenues (stated in 10-K) (%), annual 2019–2025 [Data set]. Compiled from Booking SEC filings and investor materials. https://stockdatahq.com/stocks/bkng/kpis/marketing-pct-rev
See every metric in the Booking KPI table. Data updated Oct 23, 2026.