StockData
Booking Holdings Inc. logo

Booking Holdings Inc. (BKNG) operating KPIs

BKNGNasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 4, 2026Score 15/3027% below fair value
$148.13−2.30 (-1.53%)

Close on Oct 30, 2026Market cap $111.30BP/E 16.4Yield 0.26%

Booking marketing expenses (performance & brand marketing) ($M)

Search engine keyword purchases, metasearch, affiliate commissions, and brand advertising; not separated in the financial database

QuarterlyAnnual
Latest, Q2 2026
2,371
Period ended Jun 30, 2026
Change on a year earlier
+10.8%
2,139 in Q2 2025
History
30 quarters
Since Q1 2019
Sources
26
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedMarketing expenses (performance & brand marketing) ($M)Year on yearSource
Q2 2026Jun 30, 20262,371+10.8%Booking Holdings filing FY2026Q2 ↗
Q1 2026Mar 31, 20262,068+16.4%Booking Holdings filing FY2026Q1 ↗
Q4 2025Dec 31, 20251,930+22.3%Booking Holdings filing FY2025Q4 ↗
Q3 2025Sep 30, 20252,340+8.8%Booking Holdings filing FY2025Q3 ↗
Q2 2025Jun 30, 20252,139+10.3%Booking Holdings filing FY2026Q2 ↗
Q1 2025Mar 31, 20251,777+10.4%Booking Holdings filing FY2026Q1 ↗
Q4 2024Dec 31, 20241,578+10.1%Booking Holdings filing FY2025Q4 ↗
Q3 2024Sep 30, 20242,151+6.4%Booking Holdings filing FY2025Q3 ↗
Q2 2024Jun 30, 20241,939+7.7%Booking Holdings filing FY2025Q2 ↗
Q1 2024Mar 31, 20241,610+6.1%Booking Holdings filing FY2025Q1 ↗
Q4 2023Dec 31, 20231,433+9.1%Booking Holdings filing FY2024Q4 ↗
Q3 2023Sep 30, 20232,022+12.6%Booking Holdings filing FY2024Q3 ↗
Q2 2023Jun 30, 20231,801+3.7%Booking Holdings filing FY2024Q2 ↗
Q1 2023Mar 31, 20231,517+32.3%Booking Holdings filing FY2024Q1 ↗
Q4 2022Dec 31, 20221,314+34.9%Booking Holdings filing FY2023Q4 ↗
Q3 2022Sep 30, 20221,795+30.3%Booking Holdings filing FY2023Q3 ↗

Breakdown

What makes up marketing expenses (performance & brand marketing)

Cite this data

StockData. (2026). Booking Marketing expenses (performance & brand marketing) ($M), quarterly Q1 2019–Q2 2026 [Data set]. Compiled from Booking SEC filings and investor materials. https://stockdatahq.com/stocks/bkng/kpis/marketing-exp

See every metric in the Booking KPI table. Data updated Oct 23, 2026.