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Booking Holdings Inc. (BKNG) operating KPIs

BKNGNasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 4, 2026Score 15/3027% below fair value
$148.13−2.30 (-1.53%)

Close on Oct 30, 2026Market cap $111.30BP/E 16.4Yield 0.26%

Booking as % of Total gross bookings (stated) (%)

Earnings release (Additional Highlights) & Form 10-K

QuarterlyAnnual
Latest, Q2 2026
4.7%
Period ended Jun 30, 2026
Change on a year earlier
+0.1 pts
4.6% in Q2 2025
History
19 quarters
Since Q1 2021
Sources
16
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAs % of Total gross bookings (stated) (%)Year on yearSource
Q2 2026Jun 30, 20264.7%+0.1 ptsBooking Holdings filing FY2026Q2 ↗
Q1 2026Mar 31, 20263.8%0.0 ptsBooking Holdings filing FY2026Q1 ↗
Q4 2025Dec 31, 20254.5%+0.3 ptsBooking Holdings filing FY2025Q4 ↗
Q3 2025Sep 30, 20254.7%-0.3 ptsBooking Holdings filing FY2025Q3 ↗
Q2 2025Jun 30, 20254.6%-0.1 ptsBooking Holdings filing FY2025Q2 ↗
Q1 2025Mar 31, 20253.8%+0.1 ptsBooking Holdings filing FY2025Q1 ↗
Q4 2024Dec 31, 20244.2%–Booking Holdings filing FY2024Q4 ↗
Q3 2024Sep 30, 20245.0%-0.1 ptsBooking Holdings filing FY2025Q3 ↗
Q2 2024Jun 30, 20244.7%+0.2 ptsBooking Holdings filing FY2025Q2 ↗
Q1 2024Mar 31, 20243.7%-0.1 ptsBooking Holdings filing FY2025Q1 ↗
Q3 2023Sep 30, 20235.1%-0.5 ptsBooking Holdings filing FY2024Q3 ↗
Q2 2023Jun 30, 20234.5%-0.5 ptsBooking Holdings filing FY2024Q2 ↗
Q1 2023Mar 31, 20233.8%-0.4 ptsBooking Holdings filing FY2024Q1 ↗
Q3 2022Sep 30, 20225.6%-0.2 ptsBooking Holdings filing FY2023Q3 ↗
Q2 2022Jun 30, 20225.0%+0.5 ptsBooking Holdings filing FY2023Q2 ↗
Q1 2022Mar 31, 20224.2%+0.3 ptsBooking Holdings filing FY2023Q1 ↗

Cite this data

StockData. (2026). Booking As % of Total gross bookings (stated) (%), quarterly Q1 2021–Q2 2026 [Data set]. Compiled from Booking SEC filings and investor materials. https://stockdatahq.com/stocks/bkng/kpis/marketing-pct-gb

See every metric in the Booking KPI table. Data updated Oct 23, 2026.