Apple Inc. (AAPL) operating KPIs
AAPLNasdaqElectronic ComputersFiscal year ends September 26
Financials through Q3 FY2026, quarter ended Jun 27, 2026Last filing: 10-Q on Jul 31, 2026Score 17/3034% above fair value
$344.63−4.28 (-1.23%)
Close on Oct 30, 2026Market cap $5.03TP/E 39.5Yield 0.30%
Latest, FY2025
4.7%
Period ended Sep 27, 2025
Change on a year earlier
-0.1 pts
4.8% in FY2024
History
3 years
Since FY2023
Sources
1
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Selling & marketing, % of regional sales (%) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Sep 27, 2025 | 4.7% | -0.1 pts | Calculated |
| FY2024 | Sep 28, 2024 | 4.8% | +0.0 pts | Calculated |
| FY2023 | Sep 30, 2023 | 4.8% | – | Calculated |
Breakdown
What makes up selling & marketing, % of regional sales
Cite this data
StockData. (2026). Apple Selling & marketing, % of regional sales (%), annual FY2023–FY2025 [Data set]. Compiled from Apple SEC filings and investor materials. https://stockdatahq.com/stocks/aapl/kpis/seg-sm
See every metric in the Apple KPI table. Data updated Oct 22, 2026.