Apple Inc. (AAPL) operating KPIs
AAPLNasdaqElectronic ComputersFiscal year ends September 26
Financials through Q3 FY2026, quarter ended Jun 27, 2026Last filing: 10-Q on Jul 31, 2026Score 17/3034% above fair value
$344.63−4.28 (-1.23%)
Close on Oct 30, 2026Market cap $5.03TP/E 39.5Yield 0.30%
Latest, Q3 FY26
4.6%
Period ended Jun 27, 2026
Change on a year earlier
-0.5 pts
5.1% in Q3 FY25
History
7 quarters
Since Q1 FY25
Sources
1
Documents cited below
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Selling & marketing, % of regional sales (%) | Year on year | Source |
|---|---|---|---|---|
| Q3 FY26 | Jun 27, 2026 | 4.6% | -0.5 pts | Calculated |
| Q2 FY26 | Mar 28, 2026 | 4.7% | -0.3 pts | Calculated |
| Q1 FY26 | Dec 27, 2025 | 3.8% | -0.3 pts | Calculated |
| Q4 FY25 | Sep 27, 2025 | 4.8% | – | Calculated |
| Q3 FY25 | Jun 28, 2025 | 5.1% | – | Calculated |
| Q2 FY25 | Mar 29, 2025 | 5.0% | – | Calculated |
| Q1 FY25 | Dec 28, 2024 | 4.1% | – | Calculated |
Breakdown
What makes up selling & marketing, % of regional sales
Cite this data
StockData. (2026). Apple Selling & marketing, % of regional sales (%), quarterly Q1 FY25–Q3 FY26 [Data set]. Compiled from Apple SEC filings and investor materials. https://stockdatahq.com/stocks/aapl/kpis/seg-sm
See every metric in the Apple KPI table. Data updated Oct 22, 2026.