Apple Inc. (AAPL) operating KPIs
AAPLNasdaqElectronic ComputersFiscal year ends September 26
Financials through Q3 FY2026, quarter ended Jun 27, 2026Last filing: 10-Q on Jul 31, 2026Score 17/3034% above fair value
$344.63−4.28 (-1.23%)
Close on Oct 30, 2026Market cap $5.03TP/E 39.5Yield 0.30%
KPIs
Operating metrics that drive Apple's business · fiscal year ends last Saturday of September
The chart is empty. Tick the box next to any metric in the table below to plot it — tick several to compare them on one chart.
Apple's fiscal year ends last Saturday of September — Q4 FY26 = Jul–Sep 2026.
Column labels
| Add to chart | Metric | Q4 FY26 2026-09-26 | Q3 FY26 2026-06-27 | Q2 FY26 2026-03-28 | Q1 FY26 2025-12-27 | Q4 FY25 2025-09-27 | Q3 FY25 2025-06-28 | Q2 FY25 2025-03-29 | Q1 FY25 2024-12-28 | Q4 FY24 2024-09-28 | Q3 FY24 2024-06-29 | Q2 FY24 2024-03-30 | Q1 FY24 2023-12-30 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
iPhone shipments, worldwide(M)3 | 57.3 | 55.8 | 61.1 | 81.3 | 59.7 | 48.4 | 59.1 | 77.5 | 57 | 45.7 | 52.6 | 80.2 | |
Smartphone market share(%) | 22.4% | 20.1% | 21.1% | 24.2% | 18.2% | 16.3% | 19.6% | 23.6% | 18.1% | 15.6% | 17.5% | 24.7% | |
Growth y/y(%) | -4.0% | 15.3% | 3.4% | 4.9% | 4.7% | 5.9% | 12.4% | -3.4% | 5.4% | 2.7% | -5.1% | 11.2% | |
Implied iPhone ASP($) | 972 | 933 | 1,049 | 821 | 921 | 793 | 892 | 811 | 860 | 874 | 869 | ||
Mac shipments, worldwide(M)3 | 5.90 | 6.70 | 6.20 | 7.10 | 6.70 | 6.10 | 5.70 | 7.10 | 6 | 5.10 | 4.80 | 5.90 | |
Traditional PC market share(%) | 9.5% | 9.9% | 9.5% | 9.3% | 8.5% | 8.5% | 8.9% | 10.2% | 8.7% | 8.0% | 8.0% | 8.8% | |
Growth y/y(%) | -11.9% | 9.8% | 8.8% | 0.0% | 11.7% | 19.6% | 18.8% | 20.3% | -14.3% | 8.5% | 14.3% | -15.7% | |
Implied Mac ASP($) | 1,545 | 1,355 | 1,181 | 1,302 | 1,319 | 1,395 | 1,266 | 1,291 | 1,374 | 1,552 | 1,319 | ||
Foreign-brand phone shipments in China1 | |||||||||||||
Per Apple fiscal quarter(M)2 | 10.5 | 8.60 | 17.2 | 8.30 | 10 | 8.90 | 13 | 9.30 | 11.4 | 11.7 | |||
Growth y/y(%) | 5.0% | -3.7% | 32.3% | -9.9% | -11.9% | -23.8% | |||||||
As % of IDC worldwide iPhone shipments(%) | 18.9% | 14.1% | 21.2% | 14.0% | 20.7% | 15.1% | 16.8% | 16.2% | 24.9% | 22.3% | |||
Total net sales($M)2 | 109,417 | 111,184 | 143,756 | 102,466 | 94,036 | 95,359 | 124,300 | 94,930 | 85,777 | 90,753 | 119,575 | ||
Products($M)4 | 78,678 | 80,208 | 113,743 | 73,716 | 66,613 | 68,714 | 97,960 | 69,958 | 61,564 | 66,886 | 96,458 | ||
iPhone($M) | 54,252 | 56,994 | 85,269 | 49,025 | 44,582 | 46,841 | 69,138 | 46,222 | 39,296 | 45,963 | 69,702 | ||
Mac($M) | 10,352 | 8,399 | 8,386 | 8,726 | 8,046 | 7,949 | 8,987 | 7,744 | 7,009 | 7,451 | 7,780 | ||
iPad($M) | 6,191 | 6,914 | 8,595 | 6,952 | 6,581 | 6,402 | 8,088 | 6,950 | 7,162 | 5,559 | 7,023 | ||
Wearables, Home and Accessories($M) | 7,883 | 7,901 | 11,493 | 9,013 | 7,404 | 7,522 | 11,747 | 9,042 | 8,097 | 7,913 | 11,953 | ||
Services($M) | 30,739 | 30,976 | 30,013 | 28,750 | 27,423 | 26,645 | 26,340 | 24,972 | 24,213 | 23,867 | 23,117 | ||
Revenue mix (% of total)6 | |||||||||||||
iPhone(%) | 49.6% | 51.3% | 59.3% | 47.9% | 47.4% | 49.1% | 55.6% | 48.7% | 45.8% | 50.7% | 58.3% | ||
Mac(%) | 9.5% | 7.6% | 5.8% | 8.5% | 8.6% | 8.3% | 7.2% | 8.2% | 8.2% | 8.2% | 6.5% | ||
iPad(%) | 5.7% | 6.2% | 6.0% | 6.8% | 7.0% | 6.7% | 6.5% | 7.3% | 8.4% | 6.1% | 5.9% | ||
Wearables, Home and Accessories(%) | 7.2% | 7.1% | 8.0% | 8.8% | 7.9% | 7.9% | 9.5% | 9.5% | 9.4% | 8.7% | 10.0% | ||
Services(%) | 28.1% | 27.9% | 20.9% | 28.1% | 29.2% | 27.9% | 21.2% | 26.3% | 28.2% | 26.3% | 19.3% | ||
Products (hardware)(%) | 71.9% | 72.1% | 79.1% | 71.9% | 70.8% | 72.1% | 78.8% | 73.7% | 71.8% | 73.7% | 80.7% | ||
Revenue growth y/y(%)6 | 16.4% | 16.6% | 15.7% | 7.9% | 9.6% | 5.1% | 4.0% | 6.1% | 4.9% | -4.3% | 2.1% | ||
iPhone(%) | 21.7% | 21.7% | 23.3% | 6.1% | 13.5% | 1.9% | -0.8% | 5.5% | -0.9% | -10.5% | 6.0% | ||
Mac(%) | 28.7% | 5.7% | -6.7% | 12.7% | 14.8% | 6.7% | 15.5% | 1.7% | 2.5% | 4.0% | 0.6% | ||
iPad(%) | -5.9% | 8.0% | 6.3% | 0.0% | -8.1% | 15.2% | 15.2% | 7.9% | 23.7% | -16.7% | -25.3% | ||
Wearables, Home and Accessories(%) | 6.5% | 5.0% | -2.2% | -0.3% | -8.6% | -4.9% | -1.7% | -3.0% | -2.3% | -9.6% | -11.3% | ||
Services(%) | 12.1% | 16.3% | 13.9% | 15.1% | 13.3% | 11.6% | 13.9% | 11.9% | 14.1% | 14.2% | 11.3% | ||
Products(%) | 18.1% | 16.7% | 16.1% | 5.4% | 8.2% | 2.7% | 1.6% | 4.1% | 1.6% | -9.5% | 0.1% | ||
Services revenue per $ of hardware revenue(×) | 0.39 | 0.39 | 0.26 | 0.39 | 0.41 | 0.39 | 0.27 | 0.36 | 0.39 | 0.36 | 0.24 | ||
Gross margin(%)3 | 50.1% | 49.3% | 48.2% | 47.2% | 46.5% | 47.1% | 46.9% | 46.2% | 46.3% | 46.6% | 45.9% | ||
Products(%) | 40.1% | 38.7% | 40.7% | 36.2% | 34.5% | 35.9% | 39.3% | 36.3% | 35.4% | 36.6% | 39.4% | ||
Services(%) | 75.6% | 76.7% | 76.5% | 75.3% | 75.6% | 75.8% | 75.0% | 74.0% | 74.0% | 74.6% | 72.8% | ||
Services − products (pp)(%) | 35.6% | 38.0% | 35.9% | 39.1% | 41.1% | 39.8% | 35.7% | 37.7% | 38.7% | 38.0% | 33.4% | ||
Gross profit($M)3 | 54,770 | 54,781 | 69,231 | 48,341 | 43,718 | 44,867 | 58,275 | 43,879 | 39,678 | 42,271 | 54,855 | ||
Products($M) | 31,525 | 31,029 | 46,265 | 26,697 | 22,993 | 24,684 | 38,513 | 25,392 | 21,761 | 24,462 | 38,018 | ||
Services($M) | 23,245 | 23,752 | 22,966 | 21,644 | 20,725 | 20,183 | 19,762 | 18,487 | 17,917 | 17,809 | 16,837 | ||
Services share of gross profit(%) | 42.4% | 43.4% | 33.2% | 44.8% | 47.4% | 45.0% | 33.9% | 42.1% | 45.2% | 42.1% | 30.7% | ||
Net sales by region($M)5 | 109,417 | 111,184 | 143,756 | 102,466 | 94,036 | 95,359 | 124,300 | 94,930 | 85,777 | 90,753 | 119,575 | ||
Americas($M) | 45,781 | 45,093 | 58,529 | 44,192 | 41,198 | 40,315 | 52,648 | 41,664 | 37,678 | 37,273 | 50,430 | ||
Europe($M) | 29,395 | 28,055 | 38,146 | 28,703 | 24,014 | 24,454 | 33,861 | 24,924 | 21,884 | 24,123 | 30,397 | ||
Greater China($M) | 18,816 | 20,497 | 25,526 | 14,493 | 15,369 | 16,002 | 18,513 | 15,033 | 14,728 | 16,372 | 20,819 | ||
Japan($M) | 6,554 | 8,401 | 9,413 | 6,636 | 5,782 | 7,298 | 8,987 | 5,926 | 5,097 | 6,262 | 7,767 | ||
Rest of Asia Pacific($M) | 8,871 | 9,138 | 12,142 | 8,442 | 7,673 | 7,290 | 10,291 | 7,383 | 6,390 | 6,723 | 10,162 | ||
Region mix (% of total)5 | |||||||||||||
Americas(%) | 41.8% | 40.6% | 40.7% | 43.1% | 43.8% | 42.3% | 42.4% | 43.9% | 43.9% | 41.1% | 42.2% | ||
Europe(%) | 26.9% | 25.2% | 26.5% | 28.0% | 25.5% | 25.6% | 27.2% | 26.3% | 25.5% | 26.6% | 25.4% | ||
Greater China(%) | 17.2% | 18.4% | 17.8% | 14.1% | 16.3% | 16.8% | 14.9% | 15.8% | 17.2% | 18.0% | 17.4% | ||
Japan(%) | 6.0% | 7.6% | 6.6% | 6.5% | 6.2% | 7.7% | 7.2% | 6.2% | 5.9% | 6.9% | 6.5% | ||
Rest of Asia Pacific(%) | 8.1% | 8.2% | 8.5% | 8.2% | 8.2% | 7.6% | 8.3% | 7.8% | 7.5% | 7.4% | 8.5% | ||
Growth y/y by region5 | |||||||||||||
Americas(%) | 11.1% | 11.9% | 11.2% | 6.1% | 9.3% | 8.2% | 4.4% | 3.9% | 6.5% | -1.4% | 2.3% | ||
Europe(%) | 22.4% | 14.7% | 12.7% | 15.2% | 9.7% | 1.4% | 11.4% | 11.0% | 8.3% | 0.7% | 9.8% | ||
Greater China(%) | 22.4% | 28.1% | 37.9% | -3.6% | 4.4% | -2.3% | -11.1% | -0.3% | -6.5% | -8.1% | -12.9% | ||
Japan(%) | 13.4% | 15.1% | 4.7% | 12.0% | 13.4% | 16.5% | 15.7% | 7.7% | 5.7% | -12.7% | 15.0% | ||
Rest of Asia Pacific(%) | 15.6% | 25.4% | 18.0% | 14.3% | 20.1% | 8.4% | 1.3% | 16.6% | 13.5% | -17.2% | 6.6% | ||
Segment operating income($M)5 | 49,736 | 49,580 | 63,834 | 43,418 | 38,949 | 40,136 | 53,174 | 39,155 | 35,095 | 37,706 | 50,088 | ||
Americas($M)1 | 21,701 | 19,373 | 23,953 | 17,686 | 16,511 | 16,774 | 21,509 | 17,016 | 15,209 | 15,074 | 20,357 | ||
Operating margin(%) | 47.4% | 43.0% | 40.9% | 40.0% | 40.1% | 41.6% | 40.9% | 40.8% | 40.4% | 40.4% | 40.4% | ||
Europe($M)1 | 13,443 | 13,052 | 17,790 | 12,315 | 10,501 | 10,316 | 14,607 | 9,918 | 9,170 | 9,991 | 12,711 | ||
Operating margin(%) | 45.7% | 46.5% | 46.6% | 42.9% | 43.7% | 42.2% | 43.1% | 39.8% | 41.9% | 41.4% | 41.8% | ||
Greater China($M)1 | 7,406 | 9,189 | 11,792 | 6,309 | 5,822 | 6,626 | 8,160 | 6,198 | 5,562 | 6,700 | 8,622 | ||
Operating margin(%) | 39.4% | 44.8% | 46.2% | 43.5% | 37.9% | 41.4% | 44.1% | 41.2% | 37.8% | 40.9% | 41.4% | ||
Japan($M)1 | 3,004 | 3,839 | 4,613 | 3,335 | 2,872 | 3,434 | 4,314 | 2,956 | 2,544 | 3,135 | 3,819 | ||
Operating margin(%) | 45.8% | 45.7% | 49.0% | 50.3% | 49.7% | 47.1% | 48.0% | 49.9% | 49.9% | 50.1% | 49.2% | ||
Rest of Asia Pacific($M)1 | 4,182 | 4,127 | 5,686 | 3,773 | 3,243 | 2,986 | 4,584 | 3,067 | 2,610 | 2,806 | 4,579 | ||
Operating margin(%) | 47.1% | 45.2% | 46.8% | 44.7% | 42.3% | 41.0% | 44.5% | 41.5% | 40.9% | 41.7% | 45.1% | ||
Segment gross margin(%)5 | 50.1% | 49.3% | 48.2% | 47.2% | 46.5% | 47.1% | 46.9% | ||||||
Americas(%) | 53.0% | 48.7% | 45.6% | 45.8% | 46.2% | 47.7% | 45.9% | ||||||
Europe(%) | 49.9% | 51.0% | 50.0% | 47.2% | 48.5% | 46.7% | 46.7% | ||||||
Greater China(%) | 42.8% | 48.1% | 49.0% | 47.4% | 41.6% | 45.0% | 47.3% | ||||||
Japan(%) | 49.5% | 49.2% | 52.1% | 53.6% | 53.4% | 50.5% | 51.1% | ||||||
Rest of Asia Pacific(%) | 51.2% | 49.3% | 50.0% | 48.8% | 46.6% | 45.6% | 48.2% | ||||||
Selling & marketing, % of regional sales(%)5 | 4.6% | 4.7% | 3.8% | 4.8% | 5.1% | 5.0% | 4.1% | ||||||
Americas(%) | 5.6% | 5.8% | 4.7% | 5.8% | 6.1% | 6.1% | 5.0% | ||||||
Europe(%) | 4.2% | 4.4% | 3.4% | 4.2% | 4.7% | 4.6% | 3.6% | ||||||
Greater China(%) | 3.4% | 3.3% | 2.8% | 3.9% | 3.8% | 3.6% | 3.2% | ||||||
Japan(%) | 3.7% | 3.5% | 3.1% | 3.3% | 3.7% | 3.5% | 3.1% | ||||||
Rest of Asia Pacific(%) | 4.1% | 4.1% | 3.2% | 4.1% | 4.3% | 4.6% | 3.6% | ||||||
Research & development($M)2 | 11,729 | 11,419 | 10,887 | 8,866 | 8,866 | 8,550 | 8,268 | 7,765 | 8,006 | 7,903 | 7,696 | ||
% of net sales(%) | 10.7% | 10.3% | 7.6% | 8.7% | 9.4% | 9.0% | 6.7% | 8.2% | 9.3% | 8.7% | 6.4% | ||
Growth y/y(%) | 32.3% | 33.6% | 31.7% | 14.2% | 10.7% | 8.2% | 7.4% | 6.3% | 7.6% | 6.0% | -0.2% | ||
Inventory($M)1 | 11,092 | 6,747 | 5,875 | 5,718 | 5,925 | 6,269 | 6,911 | 7,286 | 6,165 | 6,232 | 6,511 | ||
Days of inventory | 18 | 11 | 7 | 10 | 11 | 11 | 10 | 13 | 12 | 12 | 9 | ||
Italic numbers are calculated by StockData from reported figures (hover for the formula). Numbers with a dotted underline are read from the text of earnings releases and presentations; hover to see the exact sentence. Tick a row to add it to the chart above (up to 8 lines).
Methodology and excluded metrics
- Fiscal year ends on the last Saturday of September: Q1 FY26 = October–December 2025.
- Apple's latest reported quarter is Q3 FY26; a later column may hold third-party data (IDC) published before Apple reports.
- Apple has not disclosed unit sales since FY2019. Device shipments are IDC estimates; implied ASP = Apple revenue ÷ IDC shipments.
- China foreign-brand shipments = CAICT total − domestic-brand shipments; Apple is the dominant foreign brand.
- A metric is shown only when the three most recent quarters (or months) all have data; annual-only metrics need the two latest fiscal years.
Not shown because recent periods are missing (18)
- Device shipments (units) › iPad shipments, worldwide › Tablet market share
- Device shipments (units) › iPad shipments, worldwide › Implied iPad ASP
- Device shipments (units) › iPad shipments, worldwide
- Device shipments (units) › Wearables shipments, worldwide › Wearables market share
- Device shipments (units) › Wearables shipments, worldwide
- Device shipments (units) › Units sold, reported by Apple › iPhone › iPhone ASP
- Device shipments (units) › Units sold, reported by Apple › iPhone
- Device shipments (units) › Units sold, reported by Apple › iPad
- Device shipments (units) › Units sold, reported by Apple › Mac
- Device shipments (units) › Units sold, reported by Apple › iPod
- Revenue by product › Total net sales › Products › iPod
- Revenue by product › Total net sales › Products › Accessories
- Revenue by product › Total net sales › Products › Other music products & services
- Revenue by product › Total net sales › Products › Peripherals & other hardware
- Revenue by product › Total net sales › Products › Software, service & other
- Geographic segments › Net sales by region › Retail (segment until FY2014)
- Geographic segments › Net sales by region › Asia Pacific (segment until FY2012)
- Operations › Full-time equivalent employees › Temporary employees & contractors
Data updated 2026-10-22.
Every KPI on its own page
Full history, chart, sources and a citation for each metric