Apple vs Alphabet
AAPL and GOOGL side by side. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How AAPL and GOOGL compare
Apple is the larger company, worth 1.5 times as much as Alphabet ($5.0T against $3.4T).
On earnings, Alphabet is cheaper: it trades at 14.1× trailing earnings, against 39.5× for Apple.
Alphabet grew revenue faster over the last twelve months (20.1% versus 14.2% for Apple).
Alphabet keeps more of each dollar of sales as profit, with a net margin of 54.8% compared with 27.6% at Apple.
Both pay dividends: Apple yields 0.31% and Alphabet 0.31%.
Alphabet scores higher on the StockData Score (21 against 17 for Apple), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | AAPL | GOOGL |
|---|---|---|
| Size and price | ||
| Market cap | $5.0T | $3.4T |
| Share price | $344.63 | $279.84 |
| Change, 1 year | 27.8% | 1.9% |
| Change, 5 years | 128% | 88.0% |
| Beta (5Y) | 1.14 | 1.20 |
| Employees | 166K | 191K |
| StockData Score | ||
| Total score | 17 | 21 (better) |
| Valuation score | 0 | 4 (better) |
| Growth score | 3 | 5 (better) |
| Performance score | 6 | 6 |
| Health score | 4 | 5 (better) |
| Dividend score | 4 (better) | 1 |
| Valuation | ||
| P/E | 39.5× | 14.1× (better) |
| P/S | 10.8× | 7.7× (better) |
| P/B | 46.8× | 5.3× (better) |
| EV/EBITDA | 30.1× | 22.2× (better) |
| P/FCF | 36.8× (better) | 64.2× |
| PEG | 5.74 | 0.42 (better) |
| FCF yield | 2.7% (better) | 1.6% |
| Fair value | $257.69 | $388.19 |
| Margin of safety | −33.7% | 27.9% (better) |
| Growth | ||
| Revenue growth (TTM) | 14.2% | 20.1% (better) |
| Revenue growth, 5Y average | 8.7% | 17.2% (better) |
| Net income growth (TTM) | 29.9% | 111% (better) |
| EPS growth (TTM) | 32.3% | 112% (better) |
| EPS growth, 5Y average | 17.9% | 29.8% (better) |
| Profitability | ||
| Gross margin | 48.7% | 60.9% (better) |
| Operating margin | 33.2% (better) | 33.1% |
| Net margin | 27.6% | 54.8% (better) |
| FCF margin | 29.3% (better) | 11.9% |
| Return on equity | 149% (better) | 48.7% |
| Return on invested capital | 106% (better) | 30.4% |
| Financial health | ||
| Debt / equity | 0.78 | 0.16 (better) |
| Net debt / EBITDA | 0.13 (better) | −0.96 |
| Interest coverage | – | 65.6× |
| Current ratio | 1.00 | 2.72 (better) |
| Altman Z-score | 13.54 (better) | 9.34 |
| Piotroski F-score | 9 (better) | 8 |
| Dividends and buybacks | ||
| Dividend yield | 0.31% (better) | 0.31% |
| Payout ratio | 12.1% | – |
| Years of dividend growth | 14 (better) | 1 |
| Dividend growth, 5Y average | 5.1% | – |
| Buyback yield | 1.6% (better) | 0.51% |
| Shareholder yield | 1.9% (better) | 0.82% |
| Ownership | ||
| Held by institutions | 66.4% | 66.2% |
| Held by insiders | 0.06% | 6.1% |
| Insider net buying, 12 months | −$116M (better) | −$132M |
| Superinvestors holding | 12 | 31 (better) |
| Short interest, % of float | 0.83% | – |
Go deeper
- AAPL stock overview
- AAPL income statement
- AAPL valuation and score
- GOOGL stock overview
- GOOGL income statement
- GOOGL valuation and score
Other comparisons
For information only, not investment advice. Check the source filings before relying on any figure.