O Reilly Automotive Inc (ORLY) operating KPIs
ORLYNasdaqRetail-Auto & Home Supply StoresFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 7, 2026Score 12/3043% above fair value
$88.12+0.05 (+0.06%)
Close on Oct 30, 2026Market cap $71.29BP/E 28.1Yield –
O Reilly Automotive advertising Expense ($M) ($M)
Form 10-Q / 10-K Note (Segment Reporting — ASU 2023-07)
Latest, FY2025
91.1
Period ended Dec 31, 2025
Change on a year earlier
+0.4%
90.7 in FY2024
History
12 years
Since FY2014
Sources
10
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 91.1 | +0.4% | Form 10-K (filed 2026-02-27) ↗ |
| FY2024 | Dec 31, 2024 | 90.7 | +5.8% | Form 10-K (filed 2026-02-27) ↗ |
| FY2023 | Dec 31, 2023 | 85.7 | +5.2% | Form 10-K (filed 2026-02-27) ↗ |
| FY2022 | Dec 31, 2022 | 81.5 | +12.4% | Form 10-K (filed 2025-02-28) ↗ |
| FY2021 | Dec 31, 2021 | 72.5 | -1.8% | Form 10-K (filed 2024-02-28) ↗ |
| FY2020 | Dec 31, 2020 | 73.8 | -6.9% | Form 10-K (filed 2023-02-28) ↗ |
| FY2019 | Dec 31, 2019 | 79.3 | -2.6% | Form 10-K (filed 2022-02-28) ↗ |
| FY2018 | Dec 31, 2018 | 81.4 | -2.7% | Form 10-K (filed 2021-02-26) ↗ |
| FY2017 | Dec 31, 2017 | 83.7 | +0.8% | Form 10-K (filed 2020-02-28) ↗ |
| FY2016 | Dec 31, 2016 | 83 | +4.7% | Form 10-K (filed 2019-02-27) ↗ |
| FY2015 | Dec 31, 2015 | 79.3 | +0.4% | Form 10-K (filed 2018-02-28) ↗ |
| FY2014 | Dec 31, 2014 | 79 | – | Form 10-K (filed 2017-02-28) ↗ |
Cite this data
StockData. (2026). O Reilly Automotive Advertising Expense ($M) ($M), annual FY2014–FY2025 [Data set]. Compiled from O Reilly Automotive SEC filings and investor materials. https://stockdatahq.com/stocks/orly/kpis/seg-advertising-exp
See every metric in the O Reilly Automotive KPI table. Data updated Oct 28, 2026.