O Reilly Automotive Inc (ORLY) operating KPIs
ORLYNasdaqRetail-Auto & Home Supply StoresFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 7, 2026Score 12/3043% above fair value
$88.12+0.05 (+0.06%)
Close on Oct 30, 2026Market cap $71.29BP/E 28.1Yield –
O Reilly Automotive advertising Expense ($M) ($M)
Form 10-Q / 10-K Note (Segment Reporting — ASU 2023-07)
Latest, Q2 2026
27.8
Period ended Jun 30, 2026
Change on a year earlier
+11.6%
24.9 in Q2 2025
History
10 quarters
Since Q1 2024
Sources
6
Documents cited below
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | 27.8 | +11.6% | Form 10-Q (filed 2026-08-07) ↗ |
| Q1 2026 | Mar 31, 2026 | 22.3 | +12.1% | Form 10-Q (filed 2026-05-08) ↗ |
| Q4 2025 | Dec 31, 2025 | 20.9 | +8.9% | Form 10-K (filed 2026-02-27) ↗ |
| Q3 2025 | Sep 30, 2025 | 25.4 | -1.2% | Form 10-Q (filed 2025-11-07) ↗ |
| Q2 2025 | Jun 30, 2025 | 24.9 | -10.1% | Form 10-Q (filed 2026-08-07) ↗ |
| Q1 2025 | Mar 31, 2025 | 19.9 | +9.3% | Form 10-Q (filed 2026-05-08) ↗ |
| Q4 2024 | Dec 31, 2024 | 19.2 | – | Form 10-K (filed 2026-02-27) ↗ |
| Q3 2024 | Sep 30, 2024 | 25.7 | – | Form 10-Q (filed 2025-11-07) ↗ |
| Q2 2024 | Jun 30, 2024 | 27.7 | – | Form 10-Q (filed 2025-08-08) ↗ |
| Q1 2024 | Mar 31, 2024 | 18.2 | – | Form 10-Q (filed 2025-05-09) ↗ |
Cite this data
StockData. (2026). O Reilly Automotive Advertising Expense ($M) ($M), quarterly Q1 2024–Q2 2026 [Data set]. Compiled from O Reilly Automotive SEC filings and investor materials. https://stockdatahq.com/stocks/orly/kpis/seg-advertising-exp
See every metric in the O Reilly Automotive KPI table. Data updated Oct 28, 2026.