ServiceNow, Inc. (NOW) operating KPIs
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 15/3039% above fair value
$105.12−4.55 (-4.15%)
Close on Oct 30, 2026Market cap $108.69BP/E 65.7Yield –
ServiceNow revenue recognized from beginning deferred revenue balance ($M)
Form 10-Q / 10-K Note (Contract Liabilities — ContractWithCustomerLiabilityRevenueRecognized)
Latest, 2025
6,900
Period ended Dec 31, 2025
Change on a year earlier
+21.1%
5,700 in 2024
History
8 years
Since 2018
Sources
7
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Revenue recognized from beginning deferred revenue balance ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 6,900 | +21.1% | ServiceNow Form 10-K, filed 2026-01-29 ↗ |
| 2024 | Dec 31, 2024 | 5,700 | -223.9% | ServiceNow Form 10-K, filed 2026-01-29 ↗ |
| 2023 | Dec 31, 2023 | -4,600 | -355.6% | ServiceNow Form 10-K, filed 2025-01-30 ↗ |
| 2022 | Dec 31, 2022 | 1,800 | +28.6% | ServiceNow Form 10-Q, filed 2024-05-06 ↗ |
| 2021 | Dec 31, 2021 | 1,400 | -33.3% | ServiceNow Form 10-Q, filed 2023-04-27 ↗ |
| 2020 | Dec 31, 2020 | 2,100 | +31.3% | ServiceNow Form 10-K, filed 2022-02-03 ↗ |
| 2019 | Dec 31, 2019 | 1,600 | +45.5% | ServiceNow Form 10-K, filed 2021-02-12 ↗ |
| 2018 | Dec 31, 2018 | 1,100 | – | ServiceNow Form 10-K, filed 2020-02-20 ↗ |
Cite this data
StockData. (2026). ServiceNow Revenue recognized from beginning deferred revenue balance ($M), annual 2018–2025 [Data set]. Compiled from ServiceNow SEC filings and investor materials. https://stockdatahq.com/stocks/now/kpis/def-rev-recognized
See every metric in the ServiceNow KPI table. Data updated Oct 24, 2026.