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ServiceNow, Inc. (NOW) operating KPIs

NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 15/3039% above fair value
$105.12−4.55 (-4.15%)

Close on Oct 30, 2026Market cap $108.69BP/E 65.7Yield –

ServiceNow sales and marketing expense (GAAP) ($M)

Quarterly figures from ServiceNow's filings and investor materials

Latest, Q2 2026
1,372
Period ended Jun 30, 2026
Change on a year earlier
+21.6%
1,128 in Q2 2025
History
55 quarters
Since Q4 2011
Sources
45
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSales and marketing expense (GAAP) ($M)Year on yearSource
Q2 2026Jun 30, 20261,372+21.6%ServiceNow 10-Q, filed 2026-07-23 (financial database) ↗
Q1 2026Mar 31, 20261,216+15.4%ServiceNow 10-Q, filed 2026-04-23 (financial database) ↗
Q4 2025Dec 31, 20251,150+12.0%ServiceNow 10-K, filed 2026-01-29 (financial database) ↗
Q3 2025Sep 30, 20251,056+11.9%ServiceNow 10-Q, filed 2025-10-30 (financial database) ↗
Q2 2025Jun 30, 20251,128+17.5%ServiceNow 10-Q, filed 2025-07-24 (financial database) ↗
Q1 2025Mar 31, 20251,054+14.2%ServiceNow 10-Q, filed 2025-04-23 (financial database) ↗
Q4 2024Dec 31, 20241,027+21.3%ServiceNow 10-K, filed 2025-01-30 (financial database) ↗
Q3 2024Sep 30, 2024944+18.1%ServiceNow 10-Q, filed 2024-10-24 (financial database) ↗
Q2 2024Jun 30, 2024960+15.4%ServiceNow 10-Q, filed 2024-07-25 (financial database) ↗
Q1 2024Mar 31, 2024923+12.2%ServiceNow 10-Q, filed 2024-05-06 (financial database) ↗
Q4 2023Dec 31, 2023847+17.3%ServiceNow 10-K, filed 2024-01-25 (financial database) ↗
Q3 2023Sep 30, 2023799+14.6%ServiceNow 10-Q, filed 2023-10-26 (financial database) ↗
Q2 2023Jun 30, 2023832+15.2%ServiceNow 10-Q, filed 2023-07-27 (financial database) ↗
Q1 2023Mar 31, 2023823+22.3%ServiceNow 10-Q, filed 2023-04-27 (financial database) ↗
Q4 2022Dec 31, 2022722+14.2%ServiceNow 10-K, filed 2023-01-31 (financial database) ↗
Q3 2022Sep 30, 2022697+20.4%ServiceNow 10-Q, filed 2022-10-27 (financial database) ↗

Cite this data

StockData. (2026). ServiceNow Sales and marketing expense (GAAP) ($M), quarterly Q4 2011–Q2 2026 [Data set]. Compiled from ServiceNow SEC filings and investor materials. https://stockdatahq.com/stocks/now/kpis/ctx-sm

See every metric in the ServiceNow KPI table. Data updated Oct 24, 2026.