Expedia Group, Inc.
EXPENasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 17/307% below fair value
$298.99+13.06 (+4.57%)
Close on Nov 2, 2026Market cap $35.88BP/E 18.6Yield 0.54%
Expedia Direct S&M as % of Total Revenue by Year
Direct S&M as % of Total Revenue (stated) (%)
Expedia Direct S&M as % of Total Revenue: 49.9% in 2025, down 0.1 pts from a year earlier.
Latest, 2025
49.9%
Period ended Dec 31, 2025
Change on a year earlier
-0.1 pts
50.0% in 2024
History
5 years
Since 2021
Sources
3
Documents cited below
Where the 2025 figure comes from
“% of revenue | 49.9 % | 50.0 % | 47.6 %”
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Direct S&M as % of Total Revenue (stated) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 49.9% | -0.1 pts | Expedia Group Form 10-K, filed 2026-02-13 ↗ |
| 2024 | Dec 31, 2024 | 50.0% | +2.4 pts | Expedia Group Form 10-K, filed 2026-02-13 ↗ |
| 2023 | Dec 31, 2023 | 47.6% | +1.1 pts | Expedia Group Form 10-K, filed 2026-02-13 ↗ |
| 2022 | Dec 31, 2022 | 46.5% | +5.8 pts | Expedia Group Form 10-K, filed 2025-02-07 ↗ |
| 2021 | Dec 31, 2021 | 40.7% | – | Expedia Group Form 10-K, filed 2024-02-09 ↗ |
Cite this data
StockData. (2026). Expedia Direct S&M as % of Total Revenue (%), annual 2021–2025 [Data set]. Compiled from Expedia SEC filings and investor materials. https://stockdatahq.com/stocks/expe/kpis/sm-direct-pct-rev
See every metric in the Expedia KPI table. Data updated Nov 2, 2026.