Booking Holdings Inc. (BKNG) operating KPIs
BKNGNasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 4, 2026Score 15/3027% below fair value
$148.13−2.30 (-1.53%)
Close on Oct 30, 2026Market cap $111.30BP/E 16.4Yield 0.26%
Booking as % of Total gross bookings (stated) (%)
Earnings release (Additional Highlights) & Form 10-K
Latest, 2025
4.4%
Period ended Dec 31, 2025
Change on a year earlier
0.0 pts
4.4% in 2024
History
6 years
Since 2020
Sources
5
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | As % of Total gross bookings (stated) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 4.4% | 0.0 pts | Booking Holdings filing FY2025Q4 ↗ |
| 2024 | Dec 31, 2024 | 4.4% | -0.1 pts | Booking Holdings filing FY2025Q4 ↗ |
| 2023 | Dec 31, 2023 | 4.5% | -0.4 pts | Booking Holdings filing FY2024Q4 ↗ |
| 2022 | Dec 31, 2022 | 4.9% | -0.1 pts | Booking Holdings filing FY2023Q4 ↗ |
| 2021 | Dec 31, 2021 | 5.0% | -1.2 pts | Booking Holdings filing FY2022Q4 ↗ |
| 2020 | Dec 31, 2020 | 6.2% | – | Booking Holdings filing FY2021Q4 ↗ |
Cite this data
StockData. (2026). Booking As % of Total gross bookings (stated) (%), annual 2020–2025 [Data set]. Compiled from Booking SEC filings and investor materials. https://stockdatahq.com/stocks/bkng/kpis/marketing-pct-gb
See every metric in the Booking KPI table. Data updated Oct 23, 2026.