BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF
Baidu, Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026
$79.78−0.36 (-0.45%)
Close on Oct 19, 2026
Baidu statistics
Financials through Dec 31, 2025, price-based ratios appear once a share price is available, median of Services-Computer Programming, Data Processing, Etc. companies for comparison
Income (trailing twelve months)
| Measure | Baidu | Industry median |
|---|---|---|
| Revenue | CN¥129.08B | CN¥1.45B |
| Gross Profit | CN¥56.64B | CN¥727.69M |
| Operating Income | -CN¥5.82B | -CN¥38.65M |
| Pretax Income | CN¥6.72B | CN¥10.40M |
| Net Income | CN¥5.59B | CN¥1.13M |
| EBITDA | CN¥1.58B | CN¥4.76M |
Margins
| Measure | Baidu | Industry median |
|---|---|---|
| Gross Margin | 43.9% | 33.5% |
| Operating Margin | -4.51% | -3.51% |
| Pretax Margin | 5.20% | 0.71% |
| Profit Margin | 4.33% | 0.61% |
| EBITDA Margin | 1.22% | 0.16% |
| FCF Margin | -11.7% | -1.56% |
Returns
| Measure | Baidu | Industry median |
|---|---|---|
| Return on Equity (ROE) | 2.11% | 0.50% |
| Return on Assets (ROA) | 1.27% | 0.16% |
| Return on Invested Capital (ROIC) | -2.94% | -1.25% |
| Return on Capital Employed (ROCE) | -1.60% | -0.76% |
Growth
| Measure | Baidu | Industry median |
|---|---|---|
| Revenue Growth (YoY) | -3.04% | 2.73% |
| Net Income Growth (YoY) | -76.5% | -69.8% |
| FCF Growth (YoY) | -215.2% | 2.88% |
| Revenue Growth (3Y CAGR) | 1.44% | 4.46% |
| Revenue Growth (5Y CAGR) | 3.81% | 3.56% |
Balance sheet
| Measure | Baidu | Industry median |
|---|---|---|
| Cash & Short-Term Investments | CN¥115.27B | CN¥1.52B |
| Total Debt | CN¥23.36B | CN¥147.50M |
| Net Cash (Debt) | CN¥91.91B | CN¥683.87M |
| Net Cash Per Share | 33.77 CNY | 1.65 CNY |
| Equity (Book Value) | CN¥266.33B | CN¥1.61B |
| Book Value Per Share | 97.84 CNY | 11.00 CNY |
| Tangible Book Value | CN¥225.66B | CN¥1.41B |
| Working Capital | CN¥65.64B | CN¥700.54M |
Financial position
| Measure | Baidu | Industry median |
|---|---|---|
| Current Ratio | 1.76 | 1.76 |
| Quick Ratio | 1.49 | 1.06 |
| Debt / Equity | 0.09 | 0.30 |
| Debt / EBITDA | 14.81 | 2.88 |
| Net Debt / EBITDA | -58.28 | -0.92 |
| Interest Coverage | -2.09 | -1.55 |
Cash flow (trailing twelve months)
| Measure | Baidu | Industry median |
|---|---|---|
| Operating Cash Flow | -CN¥3.01B | CN¥35.46M |
| Capital Expenditures | -CN¥12.07B | -CN¥35.72M |
| Free Cash Flow | -CN¥15.09B | -CN¥40.59M |
| FCF Per Share | -5.54 CNY | -0.02 CNY |
Efficiency
| Measure | Baidu | Industry median |
|---|---|---|
| Asset Turnover | 0.29 | 0.56 |
| Revenue Per Employee | CN¥6.94M | CN¥1.39M |
| Profits Per Employee | CN¥300.48K | CN¥16.31K |
| Employee Count | 18,600 | 1,357 |
Shares
| Measure | Baidu | Industry median |
|---|---|---|
| Shares Outstanding | 2,722,010,000 | 813,600,000 |
| Float | 2,200,260,000 | 634,000,500 |
| Shares Held by Insiders | 19.2% | 17.4% |
| Shares Held by Institutions | 2.19% | 3.42% |
Taxes
| Measure | Baidu | Industry median |
|---|---|---|
| Income Tax | CN¥1.26B | CN¥6.73M |
| Effective Tax Rate | 18.7% | 16.6% |
Scores
| Measure | Baidu | Industry median |
|---|---|---|
| Piotroski F-Score | 1 | 5 |
| Beneish M-Score | -2.09 | -2.35 |
Calculated by StockData from Baidu's SEC filings. Hover a measure to see its formula. The grey column is the median of companies in the same industry group (two-digit SIC code); green or red marks a better or worse value than that median.