Baidu, Inc.
Close on Oct 19, 2026
About Baidu
Services-Computer Programming, Data Processing, Etc., SIC 7370
Baidu, Inc. operates as a technology company that provides online marketing services, cloud solutions, and video membership services through its iQIYI platform. The company's business activities span operating segments including Baidu Core and iQIYI, delivering digital advertising and content broadcasting solutions to its customers and partner investees.
Baidu conducts operations primarily across Chinese mainland, with additional corporate presence and jurisdictions outside the mainland, including Hong Kong and the Cayman Islands. Its physical and technical footprint includes administrative buildings, network infrastructure, and computer equipment supporting its operations across these regions.
Summary of the business section of Baidu's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Baidu, Inc.
- Founded
- 2000
- Headquarters
- Beijing, China
- Address
- Baidu Campus, No. 10 Shangdi 10th Street, Haidian District 100085
- Phone
- (86-10)59928888
- Website
- www.baidu.com
- Employees
- 18,600, Dec 31, 2025
- Industry
- Services-Computer Programming, Data Processing, Etc.
- Incorporated in
- E9
- Fiscal year ends
- December 31
- Auditor
- Ernst & Young Hua Ming LLP, Beijing, The Peoples Republic of China
Stock & identifiers
- Ticker
- BIDU
- Other tickers
- BAIDF
- Exchange
- Nasdaq
- IPO date
- Aug 5, 2005
- Shares outstanding
- 2.72B, Dec 31, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 10-for-1, May 12, 2010
- SEC CIK
- 1329099
- CUSIP
- 056752108
- ISIN
- US0567521085
- LEI
- 254900AL64IANZYI1E02
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Yanhong Robin Li | See Remarks, Director | 452,725,288 |
| Haijian He | Chief Financial Officer | 151,536 |
| Jixun Foo | Director | 0 |
| Ran Xu | Director | 23,112 |
| Yuanqing Yang | Director | 119,336 |
| Xiaodan Liu | Director | 13,744 |
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had approximately 18,600 employees in research and development, 6,400 employees in sales and marketing, 5,600 employees in operation and service, and 2,900 employees in management and administration.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Dec 12, 2008 | Name change | Name changed from Baidu.com, Inc. to Baidu, Inc. |
| Aug 5, 2005 | IPO | Initial public offering priced (424B4 prospectus) |