BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF

Baidu, Inc.

Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026

$79.78−0.36 (-0.45%)

Close on Oct 19, 2026

Baidu, Inc. income statement

Annual Quarterly TTM

CNY USD

Millions of CNY, except per-share data. Shares in millions.

Line item	FY 2025 2025-12-31	FY 2024 2024-12-31	FY 2023 2023-12-31	FY 2022 2022-12-31	FY 2021 2021-12-31	FY 2020 2020-12-31	FY 2019 2019-12-31	FY 2018 2018-12-31	FY 2017 2017-12-31	FY 2016 2016-12-31	FY 2015 2015-12-31	FY 2014 2014-12-31	FY 2013 2013-12-31	FY 2012 2012-12-31	FY 2011 2011-12-31	FY 2010 2010-12-31	FY 2009 2009-12-31	FY 2008 2008-12-31	FY 2007 2007-12-31
Revenue	129,079	133,125	134,598	123,675	124,493	107,074	107,413	102,277	84,809	70,549	66,382	49,052	31,944	22,306	14,501	7,915	4,448	3,198	1,744
Cost of Revenue	72,436	66,102	65,031	63,935	64,314	55,158	62,850	51,744	43,062	35,278	27,458	18,885	11,472	6,449	3,897	2,149	1,616	1,155	645
Gross Profit	56,643	67,023	69,567	59,740	60,179	51,916	44,563	50,533	41,747	35,271	38,924	30,167	20,472	15,857	10,604	5,766	2,832	2,043	1,099
Research & Development	20,433	22,133	24,192	23,315	24,938	19,513	18,346	15,772	12,928	10,151	10,176	6,981	4,107	2,305	1,334	718	423	286	141
Selling, General & Admin	25,843	23,620	23,519	20,514	24,723	18,063	19,910	19,231	13,128	15,071	17,076	10,382	5,174	2,501	1,693	1,089	804	660	411
Advertising Expenses	15,100	13,800	13,200	10,200	12,200	8,400	10,500	10,100	4,600	7,700	9,800	4,930	2,110	327	157	75	78	29	–
Total Costs & Expenses	134,902	111,855	112,742	107,764	113,975	92,734	101,106	86,747	69,118	60,500	54,710	36,249	20,752	11,255	6,924	3,956	2,843	2,102	1,197
Operating Income	-5,823	21,270	21,856	15,911	10,518	14,340	6,307	15,530	15,691	10,049	11,672	12,804	11,192	11,051	7,577	3,959	1,605	1,097	547
Interest Expense	2,784	2,824	3,248	2,913	3,421	3,103	2,960	1,883	1,615	1,158	1,041	629	447	108	83	–	–	–	–
Interest & Investment Income	8,602	7,962	8,009	6,245	5,551	5,358	6,060	4,451	3,154	2,342	2,362	1,993	1,309	866	418	103	33	48	49
Income from Equity Investments	3,196	-691	-3,799	-1,910	-932	-2,248	-1,254	-79	-63	-1,026	4.00	-20	23	-294	-179	-8.97	-0.23	0	0
Other Non-Operating Income	12,539	7,352	3,342	-5,799	260	8,750	-6,647	11,795	5,592	4,460	26,235	1,681	1,025	914	233	102	78	67	69
Asset Impairment Charges	16,190	0	0	3,058	4,445	2,928	10,714	1,208	2,358	0	117	95	24	169	48	0	–	–	–
Gain (Loss) on Investments	7,455	2,598	3,765	-4,010	3,930	11,966	2,305	7,648	3,244	4,971	2,709	1,932	1,103	746	200	41	8.18	5.74	-4.91
Gain (Loss) on Sale of Assets	11	44	36	58	81	-71	78	51	30	84	24	24	16	2.78	-0.03	-7.68	-2.61	-1.68	0.62
Pretax Income	6,716	28,622	25,198	10,112	10,778	23,090	-340	27,325	21,283	14,509	37,907	14,484	12,217	11,965	7,809	4,061	1,683	–	–
Income Tax Expense	1,259	4,447	3,649	2,578	3,187	4,064	1,948	4,743	2,995	2,913	5,475	2,231	1,829	1,574	1,189	536	198	116	-13
Net Income incl. Noncontrolling Interests	5,457	24,175	21,549	7,534	7,591	19,026	-2,288	22,582	18,288	11,596	32,432	12,253	10,388	10,391	6,620	3,525	1,485	–	–
Minority Interest in Earnings	-132	415	1,234	-25	-2,635	-3,446	-4,345	-4,991	-13	-36	-1,232	-944	-163	-65	-18	0	0	–	–
Net Income	5,589	23,760	20,315	7,559	10,226	22,472	2,057	27,573	18,301	11,632	33,664	13,197	10,551	10,456	6,639	3,525	1,485	1,048	629
Net Income to Common	4,663	23,172	19,598	6,968	9,876	22,384	1,980	27,443	18,318	11,075	33,335	13,144	10,519	10,434	6,639	3,525	1,485	–	–
EPS (Basic)(per share)	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	101.28	42.96	30.63	18.57
EPS (Diluted)(per share)	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	100.96	42.70	30.19	18.11
Shares Outstanding (Basic, Weighted)(shares)	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	35	35	34	34
Shares Outstanding (Diluted, Weighted)(shares)	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	35	35	35	35
EBITDA	1,577	27,870	28,956	22,111	16,218	20,040	11,907	19,230	–	–	–	–	–	–	–	–	–	–	–

Italic numbers are calculated by StockData (for example Q4 = full year − nine months). Per-share data and share counts are adjusted for stock splits. Hover a number for its source; click it to open the filing on SEC.gov. Click a row to chart it.

Ratios

Latest available, balances at Dec 31, 2025

Profitability, FY2025

Gross margin: 43.9%
Operating margin: -4.5%
Net margin: 4.3%
Return on equity, FY2025: 2.1%

Financial strength

Current ratio: 1.76
Debt to equity: 0.09
Debt to assets: 5.2%
Cash to current liabilities: 28.5%

Valuation

P/E ratio: –
Price to sales: –
Price to book: –
Dividend yield: –

Valuation ratios need the share price and fill in once daily prices are connected.