BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF
Baidu, Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026
$79.78−0.36 (-0.45%)
Close on Oct 19, 2026
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
60M
Shares held, 13F filers
Institutional holders
492
76 new, 81 sold out
Net institutional buying
4M
In Q2 2026
Insider trades, 12 months
0 buys · 1 sales
Net sold $2.00M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Baidu, Inc. | 5,950,290 | 9.60% | 13G (passive) | Dec 31, 2023 |
| Robin Yanhong Li | 521,447,432 | 19.20% | 13G (passive) amendment | Jun 30, 2025 |
| Baidu Holdings Limited | 45,953,524 | 7.11% | 13D (active) amendment | Sep 25, 2024 |
| BlackRock, Inc. | 128,640,168 | 5.70% | 13G (passive) amendment | Dec 31, 2023 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of BIDU | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Primecap Management Co/Ca/ | 11,010,100 | – | $1.26B | −46,700 | 0.74% |
| Morgan Stanley | 6,502,445 | – | $743.16M | −12,199 | 0.04% |
| UBS Group AG | 3,042,042 | – | $347.67M | +917,743 | 0.04% |
| Robeco Institutional Asset Management B.V. | 1,483,369 | – | $169.53M | +9,292 | 0.21% |
| Bank Of America Corp /De/ | 1,443,340 | – | $164.96M | +1,086,736 | 0.01% |
| Appaloosa LP | 1,295,000 | – | $148.01M | +602,900 | 1.92% |
| Capital World Investors | 1,246,469 | – | $142.46M | +48,178 | 0.02% |
| Alyeska Investment Group, L.P. | 1,209,089 | – | $138.19M | +912,638 | 0.36% |
| Farallon Capital Management LLC | 1,203,785 | – | $137.58M | +760,000 | 0.63% |
| Holocene Advisors, LP | 1,190,286 | – | $136.04M | +1,026,867 | 0.31% |
| ARGA Investment Management, LP | 1,132,028 | – | $129.38M | New | 3.30% |
| Federated Hermes, Inc. | 1,089,012 | – | $124.46M | +1,075,216 | 0.18% |
| Dimensional Fund Advisors LP | 1,087,971 | – | $124.34M | −124,130 | 0.02% |
| Nomura Asset Management International Inc. | 955,371 | – | $109.19M | +117,198 | 0.16% |
| North of South Capital LLP | 918,941 | – | $105.03M | +179,642 | 7.73% |
| Earnest Partners LLC | 906,681 | – | $103.62M | +48,712 | 0.37% |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 873,354 | – | $99.81M | +14,022 | 0.12% |
| Millennium Management LLC | 768,462 | – | $87.83M | +374,434 | 0.03% |
| Susquehanna International Group, Llp | 684,269 | – | $78.21M | +136,984 | 0.01% |
| Bnp Paribas Arbitrage, Snc | 610,291 | – | $69.75M | +190,446 | 0.02% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|
| Q2 2026 | 492 | 60M | 76 / 159 | 144 / 81 | 15M | 10M |
| Q1 2026 | 507 | 55M | 81 / 177 | 154 / 92 | 14M | 10M |
| Q4 2025 | 527 | 52M | 125 / 174 | 131 / 73 | 12M | 20M |
| Q3 2025 | 484 | 61M | 131 / 137 | 122 / 66 | 19M | 14M |
| Q2 2025 | 426 | 55M | 50 / 123 | 148 / 95 | 5M | 24M |
| Q1 2025 | 476 | 76M | 100 / 155 | 125 / 55 | 19M | 13M |
| Q4 2024 | 437 | 70M | 72 / 125 | 152 / 122 | 12M | 14M |
| Q3 2024 | 499 | 72M | 92 / 137 | 155 / 60 | 13M | 10M |
| Q2 2024 | 472 | 70M | 67 / 148 | 160 / 96 | 13M | 27M |
| Q1 2024 | 508 | 85M | 89 / 177 | 148 / 89 | 22M | 9M |
| Q4 2023 | 514 | 72M | 87 / 165 | 161 / 82 | 14M | 11M |
| Q3 2023 | 517 | 68M | 71 / 151 | 178 / 56 | 6M | 11M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of BIDU | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Primecap Fund | 6,496,161 | – | $742.45M | 0.77% | Jun 30, 2026 |
| Vanguard Capital Opportunity Fund | 2,366,490 | – | $270.47M | 0.83% | Jun 30, 2026 |
| New World Fund Inc | 1,055,916 | – | $117.32M | 0.13% | Jul 31, 2026 |
| PRIMECAP Odyssey Aggressive Growth Fund | 932,360 | – | $103.59M | 1.40% | Jul 31, 2026 |
| Nomura Emerging Markets Fund | 680,000 | – | $92.01M | 0.64% | May 29, 2026 |
| Global X Robotics & Artificial Intelligence ETF | 570,248 | – | $77.16M | 2.06% | May 31, 2026 |
| Defiance Quantum ETF | 566,162 | – | $64.71M | 1.03% | Jun 30, 2026 |
| Dimensional Emerging Markets Value Fund | 564,670 | – | $62.74M | 0.43% | Jul 31, 2026 |
| PRIMECAP Odyssey Growth Fund | 541,800 | – | $60.20M | 0.99% | Jul 31, 2026 |
| Fidelity Series Emerging Markets Opportunities Fund | 364,726 | – | $40.52M | 0.13% | Jul 31, 2026 |
| Global Opportunity Portfolio | 363,232 | – | $41.51M | 1.38% | Jun 30, 2026 |
| Strategic Advisers U.S. Total Stock Fund | 300,195 | – | $40.62M | 0.04% | May 31, 2026 |
| MFS International Large Cap Value Fund | 232,513 | – | $31.46M | 0.42% | May 31, 2026 |
| Global X Artificial Intelligence & Technology ETF | 220,115 | – | $29.78M | 0.27% | May 31, 2026 |
| First Trust WCM International Equity ETF | 219,333 | – | $25.07M | 1.53% | Jun 30, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | Latest filing |
|---|---|---|---|
| Yanhong Robin Li | See Remarks, Director, 10% owner | 452,725,288 | Aug 11, 2026 |
| Haijian He | Chief Financial Officer | 151,536 | Aug 10, 2026 |
| Jixun Foo | Director | 0 | May 26, 2026 |
| Ran Xu | Director | 23,112 | Mar 18, 2026 |
| Yuanqing Yang | Director | 119,336 | Mar 18, 2026 |
| Xiaodan Liu | Director | 13,744 | Mar 18, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Yanhong Robin Li See Remarks, Director, 10% owner | Aug 9, 2026 | Option exercise | +342,096 | – | – | 9,994,520 |
| Yanhong Robin Li See Remarks, Director, 10% owner | Aug 8, 2026 | Option exercise | +510,808 | – | – | 9,652,424 |
| Yanhong Robin Li See Remarks, Director, 10% owner | Aug 7, 2026 | Option exercise | +527,200 | – | – | 9,141,616 |
| Haijian He Chief Financial Officer | Aug 7, 2026 | Option exercise | +151,536 | – | – | 151,536 |
| Jixun Foo Director | May 21, 2026 | Sale | −122,584 | $16.32 | $2.00M | 0 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Dongmin Ma Melissa Affiliate | Oct 5, 2026 | 122,629 | $10.67M | Oct 5, 2026 | Acquired from issuer in private transaction |
| Dongmin Ma Melissa AFFILIATE | Jul 1, 2026 | 122,629 | $13.76M | Jul 6, 2026 | Acquired from issuer in private transaction |
| Jixun Foo Director, COMPANY DIRECTOR | May 20, 2026 | 15,323 | $2.11M | May 20, 2026 | VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2018 SHARE INCENTIVE PLAN |
| Dongmin Ma Melissa AFFILIATE | Apr 1, 2026 | 132,113 | $14.78M | Apr 1, 2026 | Acquired from issuer in private transaction |
| Haifeng Wang Officer | Dec 29, 2025 | 50,000 | $6.24M | Dec 29, 2025 | CASHLESS EXERCISE OF OPTIONS GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN. VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INC |
| Victor Zhixiang Liang Officer | Sep 26, 2025 | 5,000 | $664.60K | Sep 26, 2025 | Vesting restricted shares granted under the company's 2008 Share Incentive plan and 2018 Share Incentive plan |
| Ding James Independent Director | Apr 9, 2025 | 7,000 | $729.40K | Mar 18, 2025 | Compensation |
| Brent Callinicos Director | Feb 20, 2025 | 2,986 | $269.22K | Feb 19, 2025 | VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 AND 2018 SHARE INCENTIVE PLAN |
| Dongmin Ma Melissa Other: Affiliate | Jan 2, 2025 | 500,000 | $42.16M | Jan 2, 2025 | Private transaction |
| Judy Qing Ye Director, INDEPENDENT DIRECTOR | Nov 26, 2024 | 1,500 | $28.07K | Nov 26, 2024 | VESTED SHARE UNDER GDS INCENTIVE PLAN |
| Brent Callinicos Director | Nov 25, 2024 | 4,900 | $399.99K | Nov 22, 2024 | VESTING RESTRICTED SHARES GRANTED UNDER 2008 AND 2018 SHARE INCENTIVE PLAN |
| Brent Callinicos Director | Nov 25, 2024 | 4,900 | $399.99K | Nov 22, 2024 | VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN |
| Dongmin Ma Melissa Other: Affiliate | Oct 1, 2024 | 395,000 | $41.59M | Oct 1, 2024 | Private transaction |
| Dongmin Ma Melissa Other: Affiliate | Jul 1, 2024 | 260,000 | $22.41M | Jul 1, 2024 | Private transaction |
| Brent Callinicos Director, COMPANY DIRECTOR | May 21, 2024 | 3,390 | $374.87K | May 20, 2024 | VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN |