BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF
Baidu, Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026
$79.78−0.36 (-0.45%)
Close on Oct 19, 2026
Baidu, Inc. revenue by segment
By business segment
| Revenue | TTM Q4 18 | TTM Q4 17 | % of revenue | YoY |
|---|---|---|---|---|
| Baidu General Business | CN¥78.27B | CN¥67.68B | 76.5% | +15.6% |
| i QIYI | CN¥24.99B | CN¥17.38B | 24.4% | +43.8% |
| Operating income | TTM Q4 18 | TTM Q4 17 | YoY |
|---|---|---|---|
| Baidu General Business | CN¥23.81B | CN¥19.72B | +20.8% |
| i QIYI | -CN¥8.31B | -CN¥3.95B | +110.1% |
By product or service
| Revenue | TTM Q4 18 | TTM Q4 17 | % of revenue | YoY |
|---|---|---|---|---|
| Online Marketing Services | CN¥81.91B | CN¥73.15B | 80.1% | +12.0% |
| Others | CN¥20.37B | CN¥11.66B | 19.9% | +74.6% |
| Other Revenue iQIYI Membership Service | CN¥10.60B | CN¥6.53B | 10.4% | +62.3% |
| Others | CN¥5.88B | CN¥2.28B | 5.7% | +157.6% |
| Other Revenue iQIYI Content Distribution | CN¥2.16B | CN¥1.19B | 2.1% | +81.5% |
| Other Interest Income Earned from Provision of Financial Services | CN¥1.72B | CN¥1.66B | 1.7% | +4.0% |
By region
From the segment and revenue-disaggregation notes of Baidu's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.