BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF
Baidu, Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026
$79.78−0.36 (-0.45%)
Close on Oct 19, 2026
Baidu, Inc. revenue by segment
By business segment
| Revenue | Q4 18 | Q3 18 | Q4 17 | Q3 17 | Q4 14 | Q4 13 | Q4 12 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|
| Baidu General Business | CN¥20.52B | CN¥21.61B | CN¥19.11B | CN¥18.34B | – | – | – | 75.5% | +7.4% |
| i QIYI | CN¥7.03B | CN¥6.91B | CN¥4.82B | CN¥4.95B | – | – | – | 25.8% | +45.9% |
| Operating income | Q4 18 | Q3 18 | Q4 17 | Q3 17 | Q4 14 | Q4 13 | Q4 12 | YoY |
|---|---|---|---|---|---|---|---|---|
| Baidu General Business | CN¥4.43B | CN¥7.02B | CN¥6.01B | CN¥5.59B | – | – | – | -26.3% |
| i QIYI | -CN¥3.33B | -CN¥2.59B | -CN¥855.00M | -CN¥1.07B | – | – | – | +288.9% |
By product or service
| Revenue | Q4 18 | Q3 18 | Q4 17 | Q3 17 | Q4 14 | Q4 13 | Q4 12 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|
| Online Marketing Services | CN¥21.20B | CN¥22.48B | CN¥20.42B | CN¥20.11B | – | – | – | 77.9% | +3.8% |
| Others | CN¥6.00B | CN¥5.72B | CN¥3.14B | CN¥3.38B | – | – | – | 22.1% | +91.1% |
| Other Revenue iQIYI Membership Service | CN¥3.18B | CN¥2.85B | CN¥1.93B | CN¥1.70B | – | – | – | 11.7% | +65.3% |
| Others | CN¥2.29B | CN¥1.63B | CN¥350.00M | CN¥913.00M | – | – | – | 8.4% | +555.4% |
| Other Revenue iQIYI Content Distribution | CN¥522.00M | CN¥835.00M | CN¥234.00M | CN¥276.00M | – | – | – | 1.9% | +123.1% |
| Other Interest Income Earned from Provision of Financial Services | CN¥0 | CN¥408.00M | CN¥629.00M | CN¥495.00M | – | – | – | 0.0% | -100.0% |
By region
From the segment and revenue-disaggregation notes of Baidu's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.