BIDUNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as BAIDF
Baidu, Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 17, 2026
$79.78−0.36 (-0.45%)
Close on Oct 19, 2026
Baidu, Inc. revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Baidu General Business | CN¥102.49B | CN¥104.71B | CN¥103.47B | CN¥95.43B | CN¥95.16B | CN¥78.68B | CN¥79.71B | CN¥78.27B | CN¥67.68B | CN¥59.47B | 79.4% | -2.1% |
| i QIYI | CN¥27.29B | CN¥29.23B | CN¥31.87B | CN¥29.00B | CN¥30.55B | CN¥29.71B | CN¥28.99B | CN¥24.99B | CN¥17.38B | CN¥11.24B | 21.1% | -6.6% |
| Search Services | – | – | – | – | – | – | – | – | – | CN¥55.38B | – | – |
| iQiyi | – | – | – | – | – | – | – | – | – | CN¥11.28B | – | – |
| Transaction Services | – | – | – | – | – | – | – | – | – | CN¥4.89B | – | – |
| Operating income | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|
| i QIYI | CN¥229.00M | CN¥1.81B | CN¥2.99B | CN¥1.31B | -CN¥4.48B | -CN¥6.04B | -CN¥9.26B | -CN¥8.31B | -CN¥3.95B | -CN¥2.79B | -87.4% |
| Baidu General Business | -CN¥6.04B | CN¥19.48B | CN¥18.83B | CN¥14.53B | CN¥15.14B | CN¥20.54B | CN¥15.26B | CN¥23.81B | CN¥19.72B | CN¥12.87B | -131.0% |
| Search Services | – | – | – | – | – | – | – | – | – | CN¥27.15B | – |
| iQiyi | – | – | – | – | – | – | – | – | – | -CN¥2.77B | – |
| Transaction Services | – | – | – | – | – | – | – | – | – | -CN¥12.39B | – |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Online marketing services | CN¥67.84B | CN¥78.56B | CN¥81.20B | CN¥74.71B | CN¥80.70B | CN¥72.84B | CN¥78.09B | CN¥81.91B | – | – | 52.6% | -13.7% |
| Others | CN¥61.24B | CN¥54.56B | CN¥53.40B | – | – | – | – | CN¥5.88B | CN¥2.28B | CN¥1.54B | 47.4% | +12.2% |
| Others | – | CN¥54.56B | CN¥53.40B | CN¥48.96B | CN¥43.80B | CN¥34.23B | CN¥29.32B | CN¥20.37B | CN¥11.66B | CN¥6.02B | – | – |
| Other Revenue iQIYI Membership Service | – | – | – | – | – | – | CN¥14.42B | CN¥10.60B | CN¥6.53B | CN¥3.76B | – | – |
| Other Interest Income Earned from Provision of Financial Services | – | – | – | – | – | – | – | CN¥1.72B | CN¥1.66B | CN¥222.00M | – | – |
| Other Revenue iQIYI Content Distribution | – | – | – | – | – | – | CN¥2.54B | CN¥2.16B | CN¥1.19B | CN¥501.00M | – | – |
| Online Marketing Services | – | – | – | – | – | – | CN¥78.09B | CN¥81.91B | CN¥73.15B | CN¥64.53B | – | – |
| Other Revenue Others | – | – | – | – | – | – | CN¥12.36B | CN¥5.88B | CN¥2.28B | – | – | – |
| Other Revenue Interest Income Earned from Provision of Financial Services | – | – | – | – | – | – | – | CN¥1.72B | CN¥1.66B | – | – | – |
By region
From the segment and revenue-disaggregation notes of Baidu's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.