T-Mobile US, Inc.
Close on Nov 2, 2026Market cap $171.79BP/E 16.8Yield 2.37%
T-Mobile US Consolidated Advertising Expense (Annual) by Year
Consolidated Advertising Expense (Annual) ($M) ($M)
T-Mobile US Consolidated Advertising Expense (Annual): $3,700M in FY2025, up 19.4% from a year earlier. That is the highest of the 10 years on record here.
Where the FY2025 figure comes from
Source: 10-K (0001283699-26-000010) (XBRL) ↗
Reported in T-Mobile US Form 10-K / 10-Q (XBRL).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Consolidated Advertising Expense (Annual) ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 3,700 | +19.4% | 10-K (0001283699-26-000010) (XBRL) ↗ |
| FY2024 | Dec 31, 2024 | 3,100 | +24.0% | 10-K (0001283699-26-000010) (XBRL) ↗ |
| FY2023 | Dec 31, 2023 | 2,500 | +8.7% | 10-K (0001283699-26-000010) (XBRL) ↗ |
| FY2022 | Dec 31, 2022 | 2,300 | +4.5% | 10-K (0001283699-25-000012) (XBRL) ↗ |
| FY2021 | Dec 31, 2021 | 2,200 | +22.2% | 10-K (0001283699-24-000008) (XBRL) ↗ |
| FY2020 | Dec 31, 2020 | 1,800 | +12.5% | 10-K (0001283699-23-000016) (XBRL) ↗ |
| FY2019 | Dec 31, 2019 | 1,600 | -5.9% | 10-K (0001283699-22-000018) (XBRL) ↗ |
| FY2018 | Dec 31, 2018 | 1,700 | -5.6% | 10-K (0001283699-21-000039) (XBRL) ↗ |
| FY2017 | Dec 31, 2017 | 1,800 | +5.9% | 10-Q (0001283699-20-000026) (XBRL) ↗ |
| FY2016 | Dec 31, 2016 | 1,700 | – | 10-K FY2016 (XBRL) ↗ |
Cite this data
StockData. (2026). T-Mobile US Consolidated Advertising Expense (Annual) ($M), annual FY2016–FY2025 [Data set]. Compiled from T-Mobile US SEC filings and investor materials. https://stockdatahq.com/stocks/tmus/kpis/xb-adv-exp-total-82
See every metric in the T-Mobile US KPI table. Data updated Oct 25, 2026.