Shopify Inc. (SHOP) operating KPIs
SHOPNasdaqServices-Prepackaged SoftwareFiscal year ends December 31
$157.49−9.40 (-5.63%)
Close on Oct 30, 2026Market cap $202.63BP/E 105.7Yield –
Shopify sales and Marketing Expense ($M) ($M)
Annual figures from Shopify's filings and investor materials
Latest, FY2025
1,663
Period ended Dec 31, 2025
Change on a year earlier
+19.4%
1,393 in FY2024
History
12 years
Since FY2014
Sources
10
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and Marketing Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 1,663 | +19.4% | Form 10-K (filed 2026-02-11) ↗ |
| FY2024 | Dec 31, 2024 | 1,393 | +14.2% | Form 10-K (filed 2026-02-11) ↗ |
| FY2023 | Dec 31, 2023 | 1,220 | -0.8% | Form 40-F (filed 2024-02-13) ↗ |
| FY2022 | Dec 31, 2022 | 1,230 | +36.4% | Form 40-F (filed 2024-02-13) ↗ |
| FY2021 | Dec 31, 2021 | 902 | +49.8% | Form 40-F (filed 2023-02-16) ↗ |
| FY2020 | Dec 31, 2020 | 602 | +27.3% | Form 40-F (filed 2022-02-16) ↗ |
| FY2019 | Dec 31, 2019 | 473 | +35.0% | Form 40-F (filed 2021-02-17) ↗ |
| FY2018 | Dec 31, 2018 | 350 | +55.1% | Form 40-F (filed 2020-02-12) ↗ |
| FY2017 | Dec 31, 2017 | 226 | +74.7% | Form 40-F (filed 2019-02-12) ↗ |
| FY2016 | Dec 31, 2016 | 129 | +83.5% | Form 40-F (filed 2018-02-15) ↗ |
| FY2015 | Dec 31, 2015 | 70.4 | +53.3% | Form 40-F (filed 2017-02-15) ↗ |
| FY2014 | Dec 31, 2014 | 45.9 | – | Form 40-F FY2016 (filed 2017-02-15) ↗ |
Breakdown
What makes up sales and marketing expense ($m)
Cite this data
StockData. (2026). Shopify Sales and Marketing Expense ($M) ($M), annual FY2014–FY2025 [Data set]. Compiled from Shopify SEC filings and investor materials. https://stockdatahq.com/stocks/shop/kpis/sol_sm_exp
See every metric in the Shopify KPI table. Data updated Oct 25, 2026.