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Shopify Inc. (SHOP) operating KPIs

SHOPNasdaqServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 12/30
$157.49−9.40 (-5.63%)

Close on Oct 30, 2026Market cap $202.63BP/E 105.7Yield –

Shopify sales and Marketing Expense ($M) ($M)

Quarterly figures from Shopify's filings and investor materials

QuarterlyAnnual
Latest, Q2 2026
498
Period ended Jun 30, 2026
Change on a year earlier
+20.0%
415 in Q2 2025
History
49 quarters
Since Q2 2014
Sources
45
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSales and Marketing Expense ($M) ($M)Year on yearSource
Q2 2026Jun 30, 2026498+20.0%Form 10-Q (filed 2026-08-05) ↗
Q1 2026Mar 31, 2026496+22.5%Form 10-Q (filed 2026-05-05) ↗
Q4 2025Dec 31, 2025433+24.4%Form 10-K (filed 2026-02-11) ↗
Q3 2025Sep 30, 2025410+23.9%Form 10-Q (filed 2025-11-04) ↗
Q2 2025Jun 30, 2025415+17.6%Form 10-Q (filed 2026-08-05) ↗
Q1 2025Mar 31, 2025405+12.2%Form 10-Q (filed 2026-05-05) ↗
Q4 2024Dec 31, 2024348+9.8%Form 10-K (filed 2026-02-11) ↗
Q3 2024Sep 30, 2024331+12.2%Form 10-Q (filed 2025-11-04) ↗
Q2 2024Jun 30, 2024353+10.0%Form 10-Q (filed 2025-08-06) ↗
Q1 2024Mar 31, 2024361+25.8%Form 10-Q (filed 2025-05-08) ↗
Q4 2023Dec 31, 2023317+6.4%Form 10-Q FY2025Q3 (filed 2025-11-04) ↗
Q3 2023Sep 30, 2023295-2.3%Form 10-Q FY2025Q2 (filed 2025-08-06) ↗
Q2 2023Jun 30, 2023321-1.8%Form 10-Q FY2025Q1 (filed 2025-05-08) ↗
Q1 2023Mar 31, 2023287-5.3%Form 10-K FY2024 (filed 2025-02-11) ↗
Q4 2022Dec 31, 2022298+8.0%Form 6-K FY2024Q3 (filed 2024-11-12) ↗
Q3 2022Sep 30, 2022302+33,455.6%Form 6-K FY2024Q2 (filed 2024-08-07) ↗

Breakdown

What makes up sales and marketing expense ($m)

Cite this data

StockData. (2026). Shopify Sales and Marketing Expense ($M) ($M), quarterly Q2 2014–Q2 2026 [Data set]. Compiled from Shopify SEC filings and investor materials. https://stockdatahq.com/stocks/shop/kpis/sol_sm_exp

See every metric in the Shopify KPI table. Data updated Oct 25, 2026.