Shopify Inc. (SHOP) operating KPIs
SHOPNasdaqServices-Prepackaged SoftwareFiscal year ends December 31
$157.49−9.40 (-5.63%)
Close on Oct 30, 2026Market cap $202.63BP/E 105.7Yield –
Shopify advertising Expense (Included in Sales & Marketing) ($M) ($M)
Annual figures from Shopify's filings and investor materials
Latest, FY2025
753
Period ended Dec 31, 2025
Change on a year earlier
+37.9%
546 in FY2024
History
11 years
Since FY2015
Sources
9
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense (Included in Sales & Marketing) ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 753 | +37.9% | Form 10-K (filed 2026-02-11) ↗ |
| FY2024 | Dec 31, 2024 | 546 | +9.9% | Form 10-K (filed 2026-02-11) ↗ |
| FY2023 | Dec 31, 2023 | 497 | -1.6% | Form 40-F (filed 2024-02-13) ↗ |
| FY2022 | Dec 31, 2022 | 505 | +20.2% | Form 40-F (filed 2024-02-13) ↗ |
| FY2021 | Dec 31, 2021 | 420 | +74.6% | Form 40-F (filed 2023-02-16) ↗ |
| FY2020 | Dec 31, 2020 | 241 | +35.5% | Form 40-F (filed 2022-02-16) ↗ |
| FY2019 | Dec 31, 2019 | 178 | +35.2% | Form 40-F (filed 2021-02-17) ↗ |
| FY2018 | Dec 31, 2018 | 131 | +42.8% | Form 40-F (filed 2020-02-12) ↗ |
| FY2017 | Dec 31, 2017 | 92 | +57.8% | Form 40-F (filed 2019-02-12) ↗ |
| FY2016 | Dec 31, 2016 | 58.3 | +53.4% | Form 40-F (filed 2018-02-15) ↗ |
| FY2015 | Dec 31, 2015 | 38 | – | Form 40-F (filed 2017-02-15) ↗ |
Cite this data
StockData. (2026). Shopify Advertising Expense (Included in Sales & Marketing) ($M) ($M), annual FY2015–FY2025 [Data set]. Compiled from Shopify SEC filings and investor materials. https://stockdatahq.com/stocks/shop/kpis/advertising_exp
See every metric in the Shopify KPI table. Data updated Oct 25, 2026.