Natera, Inc.
Close on Nov 2, 2026Market cap $54.62BP/E –Yield –
Natera U.S. Direct Sales Force Revenue Share by Year
U.S. Direct Sales Force Revenue Share (%) (%)
Natera U.S. Direct Sales Force Revenue Share: 95.0% in FY2025, up 1.0 pts from a year earlier. That is the highest of the 12 years on record here.
Where the FY2025 figure comes from
“The percent of our revenues attributable to our U.S. direct sales force were 95%, 94% and 91% for the years ended December 31, 2025, 2024, and 2023, respectively.”
Source: Form 10-K (FY2025) ↗
Proportion of total revenues derived from Natera's direct U.S. commercial sales force vs. U.S. and international laboratory distribution partners (97% U.S. direct sales force in FY2025).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | U.S. Direct Sales Force Revenue Share (%) (%) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 95.0% | +1.0 pts | Form 10-K (FY2025) ↗ |
| FY2024 | Dec 31, 2024 | 94.0% | +3.0 pts | Form 10-K (FY2025) ↗ |
| FY2023 | Dec 31, 2023 | 91.0% | +2.0 pts | Form 10-K (FY2025) ↗ |
| FY2022 | Dec 31, 2022 | 89.0% | 0.0 pts | Form 10-K (FY2024) ↗ |
| FY2021 | Dec 31, 2021 | 89.0% | +2.0 pts | Form 10-K (FY2022) ↗ |
| FY2020 | Dec 31, 2020 | 87.0% | +7.0 pts | Form 10-K (FY2022) ↗ |
| FY2019 | Dec 31, 2019 | 80.0% | -3.0 pts | Form 10-K (FY2020) ↗ |
| FY2018 | Dec 31, 2018 | 83.0% | -1.0 pts | Form 10-K (FY2020) ↗ |
| FY2017 | Dec 31, 2017 | 84.0% | +6.0 pts | Form 10-K (FY2019) ↗ |
| FY2016 | Dec 31, 2016 | 78.0% | +1.0 pts | Form 10-K (FY2017) ↗ |
| FY2015 | Dec 31, 2015 | 77.0% | +18.0 pts | Form 10-K (FY2017) ↗ |
| FY2014 | Dec 31, 2014 | 59.0% | – | Form 10-K (FY2016) ↗ |
Breakdown
What makes up U.S. Direct Sales Force Revenue Share
Cite this data
StockData. (2026). Natera U.S. Direct Sales Force Revenue Share (%), annual FY2014–FY2025 [Data set]. Compiled from Natera SEC filings and investor materials. https://stockdatahq.com/stocks/ntra/kpis/channel-us-direct-sales-pct
See every metric in the Natera KPI table. Data updated Nov 2, 2026.