ServiceNow, Inc. (NOW) stock
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 28, 2026Score 14/3042% above fair value
$102.25+1.59 (+1.58%)
Close on Nov 13, 2026Market cap $106.14BP/E 73.6Yield –
ServiceNow price to sales ratio
The price-to-sales ratio is market cap divided by revenue over the trailing twelve months.
ServiceNow's price to sales ratio was 7.2× on Nov 11, 2026, against 13.3× a year earlier. Over the last 5 years it ranged from 7.0× to 23.4×, with a median of 15.0×.
Price to Sales Ratio at the end of each year
| Period | Period end | Value | Change (pts) |
|---|---|---|---|
| 2026 | Nov 11, 2026 | 7.2× | −5.3 |
| 2025 | Dec 31, 2025 | 12.6× | −8.4 |
| 2024 | Dec 31, 2024 | 20.9× | +3.8 |
| 2023 | Dec 29, 2023 | 17.1× | +5.6 |
| 2022 | Dec 30, 2022 | 11.4× | −11.9 |
| 2021 | Dec 31, 2021 | 23.4× | −2.1 |
| 2020 | Dec 31, 2020 | 25.4× | +8.9 |
| 2019 | Dec 31, 2019 | 16.5× | +3.4 |
| 2018 | Dec 31, 2018 | 13.1× | +0.2 |
| 2017 | Dec 29, 2017 | 12.8× | +3.5 |
| 2016 | Dec 30, 2016 | 9.4× | −5.0 |
| 2015 | Dec 31, 2015 | 14.4× | −1.5 |
| 2014 | Dec 31, 2014 | 15.9× | −1.1 |
| 2013 | Dec 31, 2013 | 17.0× | +7.9 |
| 2012 | Dec 31, 2012 | 9.1× | – |
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