Garmin Ltd
Close on Nov 2, 2026Market cap $52.90BP/E 28.3Yield –
Garmin Total Cooperative & Direct Advertising Expense by Year
Total Cooperative & Direct Advertising Expense ($M)
Garmin Total Cooperative & Direct Advertising Expense: $229M in FY2025, up 19.3% from a year earlier. That is the highest of the 9 years on record here.
Where the FY2025 figure comes from
Source: SEC XBRL (10-K 0001193125-26-056028, us-gaap:AdvertisingExpense) ↗
Reported in Form 10-K & Form 10-Q MD&A / Notes.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Total Cooperative & Direct Advertising Expense ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 229 | +19.3% | SEC XBRL (10-K 0001193125-26-056028, us-gaap:AdvertisingExpense) ↗ |
| FY2024 | Dec 31, 2024 | 192 | +10.7% | SEC XBRL (10-K 0001193125-26-056028, us-gaap:AdvertisingExpense) ↗ |
| FY2023 | Dec 31, 2023 | 173 | +3.0% | SEC XBRL (10-K 0001193125-26-056028, us-gaap:AdvertisingExpense) ↗ |
| FY2022 | Dec 31, 2022 | 168 | -2.2% | SEC XBRL (10-K 0000950170-25-022760, us-gaap:AdvertisingExpense) ↗ |
| FY2021 | Dec 31, 2021 | 172 | +13.7% | SEC XBRL (10-K 0000950170-24-017559, us-gaap:AdvertisingExpense) ↗ |
| FY2020 | Dec 31, 2020 | 151 | -8.1% | SEC XBRL (10-K 0000950170-23-003566, us-gaap:AdvertisingExpense) ↗ |
| FY2019 | Dec 31, 2019 | 164 | +5.8% | SEC XBRL (10-K 0000950170-22-001303, us-gaap:AdvertisingExpense) ↗ |
| FY2018 | Dec 31, 2018 | 155 | -5.6% | SEC XBRL (10-K 0001564590-21-006192, us-gaap:AdvertisingExpense) ↗ |
| FY2017 | Dec 31, 2017 | 165 | – | SEC XBRL (10-K 0001564590-20-005133, us-gaap:AdvertisingExpense) ↗ |
Breakdown
What makes up total Cooperative & Direct Advertising Expense
Cite this data
StockData. (2026). Garmin Total Cooperative & Direct Advertising Expense ($M), annual FY2017–FY2025 [Data set]. Compiled from Garmin SEC filings and investor materials. https://stockdatahq.com/stocks/grmn/kpis/advertising-expense
See every metric in the Garmin KPI table. Data updated Nov 3, 2026.