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Garmin Ltd

GRMNNYSESearch, Detection, Navigation, Guidance, Aeronautical SysFiscal year ends December 26
Financials through Q2 FY2026, quarter ended Jun 27, 2026Last filing: 10-Q on Oct 28, 2026Score 22/3010% above fair value
$274.29+1.62 (+0.59%)

Close on Nov 2, 2026Market cap $52.90BP/E 28.3Yield –

Garmin Total Cooperative & Direct Advertising Expense by Quarter

Total Cooperative & Direct Advertising Expense ($M)

QuarterlyAnnual

Garmin Total Cooperative & Direct Advertising Expense: $35.2M in Q3 2023, up 6.9% from a year earlier. No newer figure appears in the documents we track.

Latest, Q3 2023
35.2
Period ended Sep 30, 2023
Change on a year earlier
+6.9%
32.9 in Q3 2022
History
21 quarters
Since Q1 2017
Sources
18
Documents cited below

Where the Q3 2023 figure comes from

Source: SEC XBRL (10-Q 0000950170-23-057115, us-gaap:AdvertisingExpense) ↗

Reported in Form 10-K & Form 10-Q MD&A / Notes.

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedTotal Cooperative & Direct Advertising Expense ($M)Year on yearSource
Q3 2023Sep 30, 202335.2+6.9%SEC XBRL (10-Q 0000950170-23-057115, us-gaap:AdvertisingExpense) ↗
Q2 2023Jun 30, 202346.3+6.9%SEC XBRL (10-Q 0000950170-23-036762, us-gaap:AdvertisingExpense) ↗
Q1 2023Mar 31, 202330.4-11.1%SEC XBRL (10-Q 0000950170-23-016873, us-gaap:AdvertisingExpense) ↗
Q3 2022Sep 30, 202232.9-10.4%SEC XBRL (10-Q 0000950170-23-057115, us-gaap:AdvertisingExpense) ↗
Q2 2022Jun 30, 202243.4+1.0%SEC XBRL (10-Q 0000950170-23-036762, us-gaap:AdvertisingExpense) ↗
Q1 2022Mar 31, 202234.1+9.9%SEC XBRL (10-Q 0000950170-23-016873, us-gaap:AdvertisingExpense) ↗
Q3 2021Sep 30, 202136.7+8.4%SEC XBRL (10-Q 0000950170-22-020097, us-gaap:AdvertisingExpense) ↗
Q2 2021Jun 30, 202142.9+46.6%SEC XBRL (10-Q 0000950170-22-013146, us-gaap:AdvertisingExpense) ↗
Q1 2021Mar 31, 202131.1+15.6%SEC XBRL (10-Q 0000950170-22-006271, us-gaap:AdvertisingExpense) ↗
Q3 2020Sep 30, 202033.9+3.7%SEC XBRL (10-Q 0000950170-21-002333, us-gaap:AdvertisingExpense) ↗
Q2 2020Jun 30, 202029.3-29.5%SEC XBRL (10-Q 0000950170-21-000551, us-gaap:AdvertisingExpense) ↗
Q1 2020Mar 31, 202026.9-2.6%SEC XBRL (10-Q/A 0000950170-21-000058, us-gaap:AdvertisingExpense) ↗
Q3 2019Sep 30, 201932.7+4.9%SEC XBRL (10-Q 0001564590-20-048151, us-gaap:AdvertisingExpense) ↗
Q2 2019Jun 30, 201941.5-4.7%SEC XBRL (10-Q 0001564590-20-034060, us-gaap:AdvertisingExpense) ↗
Q1 2019Mar 31, 201927.6+9.1%SEC XBRL (10-Q 0001564590-20-019417, us-gaap:AdvertisingExpense) ↗
Q3 2018Sep 30, 201831.1-4.0%SEC XBRL (10-Q 0001213900-19-021444, us-gaap:AdvertisingExpense) ↗

Breakdown

What makes up total Cooperative & Direct Advertising Expense

Cite this data

StockData. (2026). Garmin Total Cooperative & Direct Advertising Expense ($M), quarterly Q1 2017–Q3 2023 [Data set]. Compiled from Garmin SEC filings and investor materials. https://stockdatahq.com/stocks/grmn/kpis/advertising-expense

See every metric in the Garmin KPI table. Data updated Nov 3, 2026.