Alphabet Inc. (GOOGL) operating KPIs
GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)
Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%
Alphabet paid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%)
Old definition: included certain viewed YouTube engagement ads; methodology refined in Q1 2017 (TrueView). Replaced by the Search & other definition in the 2020 10-K
Latest, 2019
23.0%
Period ended Dec 31, 2019
Change on a year earlier
-39.0 pts
62.0% in 2018
History
5 years
Since 2015
Sources
5
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Paid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%) | Year on year | Source |
|---|---|---|---|---|
| 2019 | Dec 31, 2019 | 23.0% | -39.0 pts | Alphabet Form 10-K, filed 2020-02-04 ↗ |
| 2018 | Dec 31, 2018 | 62.0% | +8.0 pts | Alphabet Form 10-K, filed 2019-02-05 ↗ |
| 2017 | Dec 31, 2017 | 54.0% | +14.0 pts | Alphabet Form 10-K, filed 2018-02-06 ↗ |
| 2016 | Dec 31, 2016 | 40.0% | +7.0 pts | Alphabet Form 10-K, filed 2017-02-03 ↗ |
| 2015 | Dec 31, 2015 | 33.0% | – | Alphabet Form 10-K, filed 2016-02-11 ↗ |
Breakdown
What makes up paid clicks growth y/y — google properties incl. youtube (legacy, to q3 2020)
Cite this data
StockData. (2026). Alphabet Paid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%), annual 2015–2019 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/paid-clicks-legacy
See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.