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Alphabet Inc. (GOOGL) operating KPIs

GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)

Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%

Alphabet cost-per-click growth y/y (legacy) (%)

Quarterly figures from Alphabet's filings and investor materials

QuarterlyAnnual
Latest, Q3 2020
-15.0%
Period ended Sep 30, 2020
Change on a year earlier
-13.0 pts
-2.0% in Q3 2019
History
16 quarters
Since Q1 2016
Sources
16
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedCost-per-click growth y/y (legacy) (%)Year on yearSource
Q3 2020Sep 30, 2020-15.0%-13.0 ptsAlphabet Form 10-Q, filed 2020-10-30 ↗
Q2 2020Jun 30, 2020-15.0%-4.0 ptsAlphabet Form 10-Q, filed 2020-07-31 ↗
Q1 2020Mar 31, 2020-4.0%+15.0 ptsAlphabet Form 10-Q, filed 2020-04-29 ↗
Q3 2019Sep 30, 2019-2.0%+26.0 ptsAlphabet Form 10-Q, filed 2019-10-29 ↗
Q2 2019Jun 30, 2019-11.0%+11.0 ptsAlphabet Form 10-Q, filed 2019-07-26 ↗
Q1 2019Mar 31, 2019-19.0%0.0 ptsAlphabet Form 10-Q, filed 2019-04-30 ↗
Q4 2018Dec 31, 2018-29.0%–Alphabet Earnings release (8-K), filed 2019-02-04 ↗
Q3 2018Sep 30, 2018-28.0%-7.0 ptsAlphabet Form 10-Q, filed 2018-10-26 ↗
Q2 2018Jun 30, 2018-22.0%+4.0 ptsAlphabet Form 10-Q, filed 2018-07-24 ↗
Q1 2018Mar 31, 2018-19.0%+2.0 ptsAlphabet Form 10-Q, filed 2018-04-24 ↗
Q3 2017Sep 30, 2017-21.0%-8.0 ptsAlphabet Form 10-Q, filed 2017-10-27 ↗
Q2 2017Jun 30, 2017-26.0%-17.0 ptsAlphabet Form 10-Q, filed 2017-07-25 ↗
Q1 2017Mar 31, 2017-21.0%-9.0 ptsAlphabet Form 10-Q, filed 2017-05-02 ↗
Q3 2016Sep 30, 2016-13.0%–Alphabet Form 10-Q, filed 2016-11-03 ↗
Q2 2016Jun 30, 2016-9.0%–Alphabet Form 10-Q, filed 2016-08-04 ↗
Q1 2016Mar 31, 2016-12.0%–Alphabet Form 10-Q, filed 2016-05-03 ↗

Cite this data

StockData. (2026). Alphabet Cost-per-click growth y/y (legacy) (%), quarterly Q1 2016–Q3 2020 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/cpc-legacy

See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.