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Alphabet Inc. (GOOGL) operating KPIs

GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)

Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%

Alphabet paid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%)

Old definition: included certain viewed YouTube engagement ads; methodology refined in Q1 2017 (TrueView). Replaced by the Search & other definition in the 2020 10-K

QuarterlyAnnual
Latest, Q3 2020
27.0%
Period ended Sep 30, 2020
Change on a year earlier
+9.0 pts
18.0% in Q3 2019
History
19 quarters
Since Q4 2015
Sources
19
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedPaid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%)Year on yearSource
Q3 2020Sep 30, 202027.0%+9.0 ptsAlphabet Form 10-Q, filed 2020-10-30 ↗
Q2 2020Jun 30, 20208.0%-20.0 ptsAlphabet Form 10-Q, filed 2020-07-31 ↗
Q1 2020Mar 31, 202012.0%-27.0 ptsAlphabet Form 10-Q, filed 2020-04-29 ↗
Q3 2019Sep 30, 201918.0%-44.0 ptsAlphabet Form 10-Q, filed 2019-10-29 ↗
Q2 2019Jun 30, 201928.0%-30.0 ptsAlphabet Form 10-Q, filed 2019-07-26 ↗
Q1 2019Mar 31, 201939.0%-20.0 ptsAlphabet Form 10-Q, filed 2019-04-30 ↗
Q4 2018Dec 31, 201866.0%+18.0 ptsAlphabet Earnings release (8-K), filed 2019-02-04 ↗
Q3 2018Sep 30, 201862.0%+7.0 ptsAlphabet Form 10-Q, filed 2018-10-26 ↗
Q2 2018Jun 30, 201858.0%-3.0 ptsAlphabet Form 10-Q, filed 2018-07-24 ↗
Q1 2018Mar 31, 201859.0%+6.0 ptsAlphabet Form 10-Q, filed 2018-04-24 ↗
Q4 2017Dec 31, 201748.0%+5.0 ptsAlphabet Earnings release (8-K), filed 2018-02-01 ↗
Q3 2017Sep 30, 201755.0%+13.0 ptsAlphabet Form 10-Q, filed 2017-10-27 ↗
Q2 2017Jun 30, 201761.0%+24.0 ptsAlphabet Form 10-Q, filed 2017-07-25 ↗
Q1 2017Mar 31, 201753.0%+15.0 ptsAlphabet Form 10-Q, filed 2017-05-02 ↗
Q4 2016Dec 31, 201643.0%+3.0 ptsAlphabet Earnings release (8-K), filed 2017-01-26 ↗
Q3 2016Sep 30, 201642.0%–Alphabet Form 10-Q, filed 2016-11-03 ↗

Breakdown

What makes up paid clicks growth y/y — google properties incl. youtube (legacy, to q3 2020)

Cite this data

StockData. (2026). Alphabet Paid clicks growth y/y — Google properties incl. YouTube (legacy, to Q3 2020) (%), quarterly Q4 2015–Q3 2020 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/paid-clicks-legacy

See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.