Alphabet Inc. (GOOGL) operating KPIs
GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)
Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%
Alphabet cost-per-click growth y/y (legacy) (%)
Annual figures from Alphabet's filings and investor materials
Latest, 2019
-7.0%
Period ended Dec 31, 2019
Change on a year earlier
+18.0 pts
-25.0% in 2018
History
5 years
Since 2015
Sources
5
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cost-per-click growth y/y (legacy) (%) | Year on year | Source |
|---|---|---|---|---|
| 2019 | Dec 31, 2019 | -7.0% | +18.0 pts | Alphabet Form 10-K, filed 2020-02-04 ↗ |
| 2018 | Dec 31, 2018 | -25.0% | -4.0 pts | Alphabet Form 10-K, filed 2019-02-05 ↗ |
| 2017 | Dec 31, 2017 | -21.0% | -8.0 pts | Alphabet Form 10-K, filed 2018-02-06 ↗ |
| 2016 | Dec 31, 2016 | -13.0% | +2.0 pts | Alphabet Form 10-K, filed 2017-02-03 ↗ |
| 2015 | Dec 31, 2015 | -15.0% | – | Alphabet Form 10-K, filed 2016-02-11 ↗ |
Cite this data
StockData. (2026). Alphabet Cost-per-click growth y/y (legacy) (%), annual 2015–2019 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/cpc-legacy
See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.