General Motors Co
Close on Nov 2, 2026Market cap $78.92BP/E 43.2Yield 0.63%
General Motors GM Financial Share of GM U.S. Retail Vehicle Sales by Year
GM Financial Share of GM U.S. Retail Vehicle Sales (Penetration %) (%)
General Motors GM Financial Share of GM U.S. Retail Vehicle Sales: 33.3% in 2025, down 5.6 pts from a year earlier.
Where the 2025 figure comes from
“penetration of GM's retail sales in the U.S. was 33.3% and 38.9% in 2025 and 2024”
Source: GM Financial Form 10-K (filed 2026-01-27) ↗
Reported in GM Financial (CIK 0000804269) Form 10-Q / Form 10-K / Form 8-K.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | GM Financial Share of GM U.S. Retail Vehicle Sales (Penetration %) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 33.3% | -5.6 pts | GM Financial Form 10-K (filed 2026-01-27) ↗ |
| 2024 | Dec 31, 2024 | 38.9% | -2.6 pts | GM Financial Form 10-K (filed 2026-01-27) ↗ |
| 2023 | Dec 31, 2023 | 41.5% | – | GM Financial Form 10-K (filed 2025-01-28) ↗ |
Cite this data
StockData. (2026). General Motors GM Financial Share of GM U.S. Retail Vehicle Sales (%), annual 2023–2025 [Data set]. Compiled from General Motors SEC filings and investor materials. https://stockdatahq.com/stocks/gm/kpis/gmf-us-retail-penetration-pct
See every metric in the General Motors KPI table. Data updated Oct 28, 2026.