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Expedia Group, Inc.

EXPENasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 17/3010% below fair value
$298.99+13.06 (+4.57%)

Close on Nov 2, 2026Market cap $35.88BP/E 18.6Yield 0.54%

Expedia Trivago Total Advertising Spend by Quarter

trivago Total Advertising Spend (€M)

QuarterlyAnnual

Expedia Trivago Total Advertising Spend: €129M in Q2 2026, up 10.6% from a year earlier. That is the highest of the 26 quarters on record here.

Latest, Q2 2026
129
Period ended Jun 30, 2026
Change on a year earlier
+10.6%
116 in Q2 2025
History
26 quarters
Since Q1 2020
Sources
19
Documents cited below

Where the Q2 2026 figure comes from

“Advertising Spend | 128.7 | 116.4 | 12.3 | 11 | 76 | 84”

Source: Trivago N.V. 6-K (filed 2026-08-04): TRVG 6-K Q2 2026 (exhibit991_q2x2026.htm) ↗

Q4 2020–2022 segment Advertising Spend is split via Q4 = Full Year (20-F) − 9M (Q3 6-K)

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedtrivago Total Advertising Spend (€M)Year on yearSource
Q2 2026Jun 30, 2026129+10.6%Trivago N.V. 6-K (filed 2026-08-04): TRVG 6-K Q2 2026 (exhibit991_q2x2026.htm) ↗
Q1 2026Mar 31, 2026115+10.4%Trivago N.V. 6-K (filed 2026-05-05): TRVG 6-K Q1 2026 (exhibit991_q1x2026.htm) ↗
Q4 2025Dec 31, 202575.3+31.2%Trivago N.V. 6-K (filed 2026-02-03): TRVG 6-K Q4 2025 (exhibit991_q4x2025.htm) ↗
Q3 2025Sep 30, 2025122+12.5%Trivago N.V. 6-K (filed 2025-11-04): TRVG 6-K Q3 2025 (exhibit991_q3x2025.htm) ↗
Q2 2025Jun 30, 2025116+21.9%Trivago N.V. 6-K (filed 2026-08-04): TRVG 6-K Q2 2026 (exhibit991_q2x2026.htm) ↗
Q1 2025Mar 31, 2025105+24.3%Trivago N.V. 6-K (filed 2026-05-05): TRVG 6-K Q1 2026 (exhibit991_q1x2026.htm) ↗
Q4 2024Dec 31, 202457.4+0.3%Trivago N.V. 6-K (filed 2026-02-03): TRVG 6-K Q4 2025 (exhibit991_q4x2025.htm) ↗
Q3 2024Sep 30, 2024108-6.8%Trivago N.V. 6-K (filed 2025-11-04): TRVG 6-K Q3 2025 (exhibit991_q3x2025.htm) ↗
Q2 2024Jun 30, 202495.5+12.8%Trivago N.V. 6-K (filed 2025-08-05): TRVG 6-K Q2 2025 (exhibit991_q2x2025.htm) ↗
Q1 2024Mar 31, 202484.1+29.4%Trivago N.V. 6-K (filed 2025-04-29): TRVG 6-K Q1 2025 (exhibit991_q1x2025.htm) ↗
Q4 2023Dec 31, 202357.2+1.8%Trivago N.V. 6-K (filed 2025-02-04): TRVG 6-K Q4 2024 (exhibit991_q4x2024.htm) ↗
Q3 2023Sep 30, 2023116-4.9%Trivago N.V. 6-K (filed 2024-11-05): TRVG 6-K Q3 2024 (exhibit991_q3x2024.htm) ↗
Q2 2023Jun 30, 202384.7-0.7%Trivago N.V. 6-K (filed 2024-07-30): TRVG 6-K Q2 2024 (exhibit991_q2x2024.htm) ↗
Q1 2023Mar 31, 202365+21.5%Trivago N.V. 6-K (filed 2024-04-30): TRVG 6-K Q1 2024 (exhibit991_q1x2024.htm) ↗
Q4 2022Dec 31, 202256.2+33.2%Trivago N.V. 20-F (filed 2025-02-27): TRVG 20-F FY2024 (trvg-20241231.htm) & TRVG 6-K Q3 2023 Financial Report (exhibit992_q3x2023financia.htm) ↗
Q3 2022Sep 30, 2022122+24.7%Trivago N.V. 6-K (filed 2022-11-01): TRVG 6-K Q3 2022 Financial Report (exhibit993_q3x2022financia.htm) ↗

Breakdown

What makes up trivago Total Advertising Spend

Cite this data

StockData. (2026). Expedia Trivago Total Advertising Spend (€M), quarterly Q1 2020–Q2 2026 [Data set]. Compiled from Expedia SEC filings and investor materials. https://stockdatahq.com/stocks/expe/kpis/trvg-ad-spend-total

See every metric in the Expedia KPI table. Data updated Nov 2, 2026.