Expedia Group, Inc.
EXPENasdaqTransportation ServicesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 17/307% below fair value
$298.99+13.06 (+4.57%)
Close on Nov 2, 2026Market cap $35.88BP/E 18.6Yield 0.54%
Expedia B2C Direct S&M as % of B2C Gross Bookings by Quarter
B2C Direct S&M as % of B2C Gross Bookings (stated) (%)
Expedia B2C Direct S&M as % of B2C Gross Bookings: 4.7% in Q2 2026, down 0.4 pts from a year earlier.
Latest, Q2 2026
4.7%
Period ended Jun 30, 2026
Change on a year earlier
-0.4 pts
5.1% in Q2 2025
History
10 quarters
Since Q1 2024
Sources
2
Documents cited below
Where the Q2 2026 figure comes from
“% B2C Gross Bookings | 4.9% | 5.1% | 4.8% | 4.6% | 4.2% | 4.7% | (31) bps”
Source: Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | B2C Direct S&M as % of B2C Gross Bookings (stated) (%) | Year on year | Source |
|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | 4.7% | -0.4 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q1 2026 | Mar 31, 2026 | 4.2% | -0.7 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q4 2025 | Dec 31, 2025 | 4.6% | -0.5 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q3 2025 | Sep 30, 2025 | 4.8% | -0.6 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q2 2025 | Jun 30, 2025 | 5.1% | -0.1 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q1 2025 | Mar 31, 2025 | 4.9% | 0.0 pts | Expedia Group Earnings release (Form 8-K), filed 2026-08-05 ↗ |
| Q4 2024 | Dec 31, 2024 | 5.1% | – | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
| Q3 2024 | Sep 30, 2024 | 5.4% | – | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
| Q2 2024 | Jun 30, 2024 | 5.2% | – | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
| Q1 2024 | Mar 31, 2024 | 4.9% | – | Expedia Group Earnings release (Form 8-K), filed 2026-02-12 ↗ |
Cite this data
StockData. (2026). Expedia B2C Direct S&M as % of B2C Gross Bookings (%), quarterly Q1 2024–Q2 2026 [Data set]. Compiled from Expedia SEC filings and investor materials. https://stockdatahq.com/stocks/expe/kpis/sm-direct-pct-b2c-gb
See every metric in the Expedia KPI table. Data updated Nov 2, 2026.