eBay Inc
EBAYNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 12/3043% above fair value
$120.93−0.71 (-0.58%)
Close on Nov 2, 2026Market cap $53.81BP/E 26.2Yield –
eBay Advertising Revenue Penetration (% of GMV) by Year
Advertising Revenue Penetration (% of GMV) (%)
eBay Advertising Revenue Penetration (% of GMV): 2.5% in 2025, up 0.3 pts from a year earlier.
Latest, 2025
2.5%
Period ended Dec 31, 2025
Change on a year earlier
+0.3 pts
2.2% in 2024
History
4 years
Since 2022
Sources
1
eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf
Where the 2025 figure comes from
“Off-P Ads Baseline* % of GMV 1.6% 2.0% 2.2% 2.5%”
Source: eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗
Total advertising revenue divided by total GMV (Q3'26 excludes Depop per reported footnotes).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Revenue Penetration (% of GMV) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 2.5% | +0.3 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2024 | Dec 31, 2024 | 2.2% | +0.2 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2023 | Dec 31, 2023 | 2.0% | +0.4 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2022 | Dec 31, 2022 | 1.6% | – | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
Cite this data
StockData. (2026). eBay Advertising Revenue Penetration (% of GMV) (%), annual 2022–2025 [Data set]. Compiled from eBay SEC filings and investor materials. https://stockdatahq.com/stocks/ebay/kpis/ads-gmv-penetration-pct
See every metric in the eBay KPI table. Data updated Oct 31, 2026.