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eBay Inc (EBAY) operating KPIs

EBAYNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 12/3043% above fair value
$121.64+0.45 (+0.37%)

Close on Oct 30, 2026Market cap $54.13BP/E 26.4Yield –

KPIs

Operating metrics that drive eBay's business · fiscal year ends December 31

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Q3 2026
2026-09-30
Q2 2026
2026-06-30
Q1 2026
2026-03-31
Q4 2025
2025-12-31
Q3 2025
2025-09-30
Q2 2025
2025-06-30
Q1 2025
2025-03-31
Q4 2024
2024-12-31
Q3 2024
2024-09-30
Q2 2024
2024-06-30
Q1 2024
2024-03-31
Q4 2023
2023-12-31
Gross Merchandise Volume (GMV)($M)11
23,16622,39822,19721,23720,10519,51418,75319,32018,30618,41818,62318,591
U.S. GMV($M)1
12,54511,68811,50310,7219,8729,4289,0669,0438,7408,7988,9748,891
U.S. GMV Y/Y Growth (Reported)(%)
27.0%24.0%27.0%19.0%13.0%7.0%1.0%2.0%1.0%1.0%0.0%0.0%
International GMV($M)1
10,62110,71010,69410,51610,23310,0869,68710,2779,5669,6209,6499,700
International GMV Y/Y Growth (Reported)(%)
4.0%6.0%10.0%2.0%7.0%5.0%0.0%6.0%2.0%1.0%3.0%4.0%
FX-Neutral GMV($M)
23,22622,23021,44819,77219,19418,99218,26118,44818,451
Foreign Exchange Impact on GMV($M)
-60168749333320-23945-30172
Total GMV Y/Y Growth (Reported)(%)
15.0%15.0%18.0%10.0%10.0%6.0%1.0%4.0%2.0%1.0%1.0%2.0%
Organic FX-Neutral GMV Y/Y Growth(%)
13.0%14.0%14.0%8.0%8.0%4.0%2.0%2.0%1.0%
Focus Categories GMV Y/Y Growth (FX-Neutral)(%)
24.0%26.0%24.0%
Next-Quarter GMV Guidance — Low End($M)
23,70022,00021,30021,50020,50019,20018,60018,300
Next-Quarter GMV Guidance — High End($M)
24,10022,40021,70021,90020,90019,60019,10018,600
Next-Quarter FXN GMV Growth Guidance — Low End(%)
12.0%10.0%8.0%10.0%4.0%3.0%1.0%0.0%
Next-Quarter FXN GMV Growth Guidance — High End(%)
14.0%12.0%10.0%12.0%6.0%5.0%2.0%1.0%
Active Buyers (Trailing 12 Months)(M)3
147136136135134134134134133132132132
Active Buyers Y/Y Growth(%)
10.0%2.0%1.0%1.0%1.0%1.0%1.0%1.0%1.0%0.0%-1.0%-2.0%
Active Buyers excluding Depop & Tise(M)1
136136135134134134134134
Active Buyers ex-Depop & Tise Y/Y Growth(%)
1.0%1.0%1.0%1.0%1.0%1.0%1.0%1.0%
Enthusiast Buyers (≥$800 Spend & ≥6 Purchase Days, T12M)(M)
1616161616161616161616
Marketplace Take Rate — Exact (Net Revenues / GMV)1
Headline Take Rate — All Quarters incl. Q4 (1-Decimal)(%)
13.8%14.0%13.9%14.0%14.0%14.0%14.0%13.8%14.1%
Total Advertising Revenue($M)4
607596581544525482442445408398384393
First-Party (1P) Advertising Revenue (Promoted Listings)($M)3
575570555517496455418434396370368
1P Advertising Revenue Y/Y Growth (Reported)(%)
16.0%25.0%33.0%19.0%25.0%19.0%13.0%18.0%15.0%30.0%33.0%
1P Advertising Revenue Y/Y Growth (FX-Neutral)(%)
16.0%24.0%28.0%17.0%23.0%14.0%16.0%14.0%28.0%30.0%
1P Advertising Outperformance vs. GMV Growth (Percentage Points)
3101491513121313
Off-Platform Advertising Revenue($M)
282120212219
Third-Party (3P) Advertising Revenue($M)
45677881212
Advertising Revenue Penetration (% of GMV)(%)
2.7%2.7%2.6%2.6%2.6%2.5%2.4%2.4%2.3%
FX-Neutral Net Revenues (MD&A)($M)5
3,2133,1123,0112,8002,6982,6062,5822,5832,542
Net Revenues Y/Y Growth (FX-Neutral)(%)
13.0%14.0%17.0%13.0%8.0%4.0%2.0%
Organic FX-Neutral Revenue Y/Y Growth(%)
11.0%14.0%17.0%13.0%8.0%4.0%1.0%1.0%3.0%
Foreign Currency Impact on Net Revenues($M)
-72278162032-215-6-111463
FX Hedging Gain / (Loss) in Net Revenues($M)
-2-1-13-19-24-68-23-11-10-1011
International Share of Net Revenues(%)
43.0%44.0%44.0%46.0%48.0%49.0%48.0%48.0%49.0%50.0%49.0%50.0%
Customer Accounts & Funds Receivable($M)2
1,6241,5891,4901,2801,2621,3711,2879629841,0711,1081,013
Customer Accounts Balance($M)1
1,2661,2311,1861,0179471,033997763679478448481
Restricted Cash Held for Safeguarding Customer Funds($M)
54044640837230936534323818512275
Funds Receivable from Payment Networks($M)
358358304263315338290199305593660532
Customer Accounts & Funds Payable($M)
1,6241,5891,4911,2801,3651,4451,3531,0181,0481,1131,1451,054
Shipping & Carrier Liabilities($M)
12588919164
Transaction Losses (Buyer Protection & Chargebacks)($M)2
122133138123106868187898691101
Transaction Losses (% of Net Revenue)(%)
3.8%4.2%4.5%4.2%3.8%3.2%3.1%3.4%
Transaction Loss Reserve Liability (Period-End)($M)
10010810390118
Non-GAAP Operating Income($M)3
843893907771760771767698700720774686
Non-GAAP Operating Margin(%)
26.3%28.5%29.4%26.0%27.0%28.3%29.6%27.0%27.2%27.9%30.3%26.7%
GAAP Operating Margin(%)
19.2%21.6%19.8%20.3%20.3%17.6%23.6%21.1%23.1%21.3%24.7%16.0%
Non-GAAP Operating Expenses (% of Net Revenue)(%)4
46.8%45.6%45.3%45.9%
Non-GAAP Cost of Net Revenues (% of Revenue)(%)
26.9%25.9%25.4%27.9%27.5%26.8%26.4%27.2%
Non-GAAP Sales & Marketing (% of Revenue)(%)
22.5%21.4%21.0%21.7%20.7%20.6%20.0%22.8%
Non-GAAP Product Development (% of Revenue)(%)
13.4%12.7%12.1%12.2%13.5%13.4%12.5%11.8%
Non-GAAP General & Administrative (% of Revenue)(%)
7.1%7.2%7.6%7.9%7.5%7.8%8.4%7.8%
Adjusted EBITDA (Quarterly)($M)1
757792824691686674695649655
Adjusted EBITDA (Trailing 12 Months)($M)
3,0642,9932,8752,7462,7042,6732,6472,6602,654
Non-GAAP Net Income (Continuing Operations)($M)3
685727760644633640654607588602648560
Non-GAAP Diluted EPS($)
1.511.601.661.411.351.361.371.251.191.181.251.07
Non-GAAP Weighted-Average Diluted Shares(M)
453455457460467470475485494
Non-GAAP Effective Tax Rate(%)
17.5%17.5%17.5%16.5%16.5%16.5%16.5%16.5%16.5%
Stock-Based Compensation Expense (by Function)($M)4
173182156159147165136142146154146149
SBC — Product Development($M)
868676767386697070776470
SBC — General & Administrative($M)
505622454245383741384642
SBC — Sales & Marketing($M)
252747232124202122252324
SBC — Cost of Net Revenues($M)
12131115111091413141313
Free Cash Flow (Continuing Operations)($M)
749326898478803-441644560646278-3
Cash, Cash Equivalents & Non-Equity Investments($M)2
3,3004,9005,1004,8005,3005,4006,2007,2005,8006,3004,9005,100
Gross Debt Leverage Ratio (Total Debt / TTM Adj. EBITDA)(×)
2.202.302.302.502.502.502.502.802.80
Net Debt Leverage Ratio (Net Debt / TTM Adj. EBITDA)(×)
1.100.600.600.700.500.500.200.100.60
Common Shares Repurchased in Period(M)1
6367799141310
Remaining Share Repurchase Authorization (Period-End)($M)
1,3002,0002,3007981,4002,0002,7003,3001,2001,9002,9001,400
Next-Quarter Net Revenue Guidance — Low End($M)7
3,1903,0702,9703,0002,8302,6902,5902,5202,5302,5002,4902,500
Next-Quarter Net Revenue Guidance — High End($M)
3,2403,1203,0303,0502,8902,7402,6602,5602,5902,5602,5402,540
Next-Quarter FXN Revenue Growth Guidance — Low End(%)
7.0%8.0%8.0%13.0%8.0%3.0%1.0%1.0%1.0%1.0%1.0%0.0%
Next-Quarter FXN Revenue Growth Guidance — High End(%)
9.0%10.0%10.0%15.0%10.0%5.0%2.0%1.0%1.0%3.0%1.0%2.0%
Next-Quarter Non-GAAP Diluted EPS Guidance — Low End($)
1.481.361.461.531.311.291.241.321.171.151.101.19
Next-Quarter Non-GAAP Diluted EPS Guidance — High End($)
1.531.421.511.591.361.341.311.361.221.201.151.23
Next-Quarter GAAP Diluted EPS Guidance — Low End($)
0.820.941.091.140.960.970.870.980.960.820.760.86
Next-Quarter GAAP Diluted EPS Guidance — High End($)
0.870.991.141.201.011.020.941.021.010.870.810.90
U.S. E-Commerce Retail Sales — Seasonally Adjusted($M)2
340,244327,861317,999310,817303,284297,701300,329295,249288,822283,038276,781
U.S. E-Commerce Retail Sales — Not Seasonally Adjusted($M)
329,530301,242365,160299,717293,140275,715345,872284,795278,255261,108317,892
U.S. E-Commerce Share of Total Retail Sales (SA)(%)
17.1%17.0%16.7%16.4%16.3%16.0%16.2%16.2%16.1%15.9%15.5%
Net Revenues (GAAP)($M)4
3,2063,1343,0892,9652,8202,7302,5852,5792,5762,5722,5562,562
Marketplace Revenues($M)
2,5992,5382,5082,4212,2952,2482,1432,1342,1682,1742,172
Advertising Revenues (Disaggregated Note 5)($M)
607596581544525482442445408398384
Net Revenues — United States($M)
1,8311,7571,7331,5931,4531,3971,3461,3411,3021,2931,3021,288
Net Revenues — International (Total Non-U.S.)($M)3
1,3751,3771,3561,3721,3671,3331,239-3,8021,2741,2791,254-3,765
Net Revenues — United Kingdom($M)
396387387431422381331329397392390409
Net Revenues — China($M)
312330323318324314297310293291275265
Net Revenues — Rest of World (2026 Basis incl. Germany)($M)
667660646621638611
Gross Profit (GAAP)($M)1
2,3192,3022,2872,0372,0261,9801,8881,8611,8491,8371,8561,852
Cost of Net Revenues (GAAP)($M)
887832802928794750697718727735700710
Operating Income (GAAP)($M)3
616676611616571479611543595549631410
Sales & Marketing (GAAP)($M)
747697673666606586536609592577541573
Product Development (GAAP)($M)
517484450342455452393375374379351399
General & Administrative (GAAP)($M)
303306410284282371261241194241238365
Net Income (GAAP)($M)2
497550512540628364499679634224438724
Income from Continuing Operations (GAAP)($M)
501552512537593365501680636226439728
GAAP Diluted EPS($)
1.101.211.121.340.781.051.290.450.85
Total Assets (GAAP)($M)4
18,00617,93317,89317,43717,79117,96118,95419,36519,91520,37821,41821,620
Operating Cash Flow (GAAP)($M)3
875523969682862-340755677755367615122
Capital Expenditures (Purchases of Property & Equipment)($M)
126223722169710111111710989143126
Cash Dividends Paid($M)
138138139131132134134128131135139129
Common Stock Repurchased (Cash Outflow)($M)
6643234866356266246159117551,030453283

Italic numbers are calculated by StockData from reported figures (hover for the formula). Numbers with a dotted underline are read from the text of earnings releases and presentations; hover to see the exact sentence. Tick a row to add it to the chart above (up to 8 lines).

Methodology and excluded metrics
  • Kỳ báo cáo mới nhất của eBay Inc. là Q3 2026 (kết thúc 30/09/2026; Form 8-K nộp 28/10/2026, Form 10-Q nộp 29/10/2026; năm tài chính trùng năm dương lịch kết thúc 31/12).
  • Do eBay chỉ vận hành và báo cáo 1 phân khúc duy nhất (single reportable segment) trên BCTC từ năm 2021, bảng KPI tập trung bóc tách các thước đo vận hành cốt lõi của sàn hai chiều: GMV (Tổng, Mỹ, Quốc tế, FX-Neutral, Organic FXN, Focus Categories, Dự báo quý tới), Active Buyers (Tổng & hữu cơ không tính Depop/Tise), Enthusiast Buyers (≥$800 & ≥6 ngày mua/năm), Take Rate (chính xác 2 chữ số thập phân từ 10-Q/10-K và 1 chữ số thập phân đủ cả Q4 từ Earnings Decks), hệ sinh thái quảng cáo (1P Promoted Listings, Off-Platform, 3P, tỷ lệ thâm nhập % GMV), ký quỹ Managed Payments, tổn thất bảo vệ giao dịch, hạ tầng máy chủ/trung tâm dữ liệu và kinh tế tuần hoàn Recommerce.
  • Hồi tố chuẩn mực kế toán ASU 2025-06 & M&A: Từ ngày 01/01/2026, eBay áp dụng hồi tố ASU 2025-06 (kế toán chi phí phần mềm nội bộ); các chỉ tiêu Non-GAAP và FCF năm 2024–2025 đã được cập nhật đồng nhất theo bảng hồi tố tại Phụ lục Q3'26 Earnings Deck. Ngày 30/07/2026, eBay hoàn tất mua lại Depop Limited ($1,406M), bổ sung người mua vào tổng Active Buyers (147M tổng so với 136M không tính Depop & Tise tại Q3 2026).
  • Quy tắc phép tính & chọn số (Bước 4 & Bước 5): Không có BCTC riêng lẻ công ty mẹ (US GAAP không lập Schedule I). Mọi con số trên bảng đều lấy nguyên gốc từ công bố của công ty hoặc nguồn vĩ mô độc lập (U.S. Census Bureau / FRED); phép tính duy nhất là tách kỳ từ số lũy kế (Q4 = cả năm − 9 tháng; dòng tiền quý = lũy kế − lũy kế quý trước, hiển thị chữ nghiêng). Các con số lãnh đạo chỉ nêu dạng cận ('over $3,200 spend per enthusiast buyer', 'more than 20% C2C growth') đều bị loại.

Not shown because recent periods are missing (14)

  • Net Revenues — Germany (Separate Disclosure) — Dừng tách riêng từ Q1 2026 (FY2019Q1→FY2025Q4, 28 quý) do tỷ trọng doanh thu Đức giảm dưới ngưỡng 10% và được gộp vào Rest of world.
  • Active Buyers excluding Gmarket & Turkey — Chuỗi điều chỉnh lịch sử giai đoạn FY2021Q2→FY2024Q2 (13 quý), dừng công bố từ Q3 2024.
  • Identifiable Intangible Assets by Category (Customer Relationships, Trade Names, Developed Technology) — Thuyết minh Note 4 chỉ trình bày lại chi tiết theo nhóm tại Q3 2026 sau thương vụ mua Depop ($629M tài sản vô hình mua mới), khuyết Q1–Q2 2026.
  • Depop Pre-Acquisition Standalone Metrics (7M Active Buyers, 3M Sellers, ~$1B GMS in FY2025) — Số liệu công bố 1 lần khi ký thỏa thuận mua lại (T2/2026); sau khi hoàn tất ngày 30/07/2026, Depop được hợp nhất vào GMV và Active Buyers của eBay.
  • Annual Spend per Enthusiast Buyer ('over $3,200' / 'over $3,100') — Ban lãnh đạo chỉ phát biểu ở dạng cận dưới ('over $3,200 annually') trên cuộc gọi và bài trình bày (loại theo quy tắc Bước 5 không nhận số cận).
  • October 2026 Workforce Restructuring (~9% Headcount Reduction, $130M–$150M Pre-Tax Charge) — Sự kiện công bố 1 lần tại Form 8-K ngày 22/10/2026 (ghi nhận chi phí vào Q4 2026), không phải chuỗi định kỳ.
  • 1. Marketplace Volume (GMV) & Buyer Ecosystem (Core KPIs) › eBay Live Active Markets — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (q=FY2025Q4..FY2026Q3)
  • 4. Physical Infrastructure, Technology Assets & Global Workforce › Global Employees (Year-End) › Women Share of Global Workforce — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2023..FY2025)
  • 4. Physical Infrastructure, Technology Assets & Global Workforce › Global Employees (Year-End) › Women Share of Global Leadership — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2023..FY2025)
  • 4. Physical Infrastructure, Technology Assets & Global Workforce › Global Employees (Year-End) › Women Share of Technology Roles — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2025..FY2025)
  • 4. Physical Infrastructure, Technology Assets & Global Workforce › Global Employees (Year-End) › Women Share of Non-Technology Roles — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2025..FY2025)
  • 4. Physical Infrastructure, Technology Assets & Global Workforce › Global Employees (Year-End) › Global Gender Pay Equity Ratio (Women vs. Men) — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2023..FY2025)
  • 5. Recommerce Impact, Data Center Energy, Climate & Platform Trust/Safety › Data Center Electricity Consumption (MWh) › Total Water Withdrawals / Consumption (m³) — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2025..FY2025)
  • 5. Recommerce Impact, Data Center Energy, Climate & Platform Trust/Safety › Scope 1 Direct GHG Emissions (Metric Tons CO2e) › Scope 3 Cat. 6 — Business Travel Emissions (tCO2e) — Không đạt quy tắc liền mạch Bước 5 tới kỳ mới nhất (y=FY2025..FY2025)

Data updated 2026-10-31.

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