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eBay Inc

EBAYNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 12/3043% above fair value
$120.93−0.71 (-0.58%)

Close on Nov 2, 2026Market cap $53.81BP/E 26.2Yield –

eBay Advertising Revenue Penetration (% of GMV) by Quarter

Advertising Revenue Penetration (% of GMV) (%)

QuarterlyAnnual

eBay Advertising Revenue Penetration (% of GMV): 2.7% in Q3 2026, up 0.1 pts from a year earlier. That is the highest of the 21 quarters on record here.

Latest, Q3 2026
2.7%
Period ended Sep 30, 2026
Change on a year earlier
+0.1 pts
2.6% in Q3 2025
History
21 quarters
Since Q4 2020
Sources
10
Documents cited below

Where the Q3 2026 figure comes from

Source: eBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗

Total advertising revenue divided by total GMV (Q3'26 excludes Depop per reported footnotes).

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAdvertising Revenue Penetration (% of GMV) (%)Year on yearSource
Q3 2026Sep 30, 20262.7%+0.1 ptseBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q2 2026Jun 30, 20262.7%+0.2 ptseBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q1 2026Mar 31, 20262.6%+0.2 ptseBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q4 2025Dec 31, 20252.6%+0.2 ptseBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q3 2025Sep 30, 20252.6%+0.3 ptseBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q2 2025Jun 30, 20252.5%–eBay IR Presentation — 2026_Q3_eBay_Earnings_Deck_FINAL.pdf (p. 17) ↗
Q1 2025Mar 31, 20252.4%–eBay IR Presentation — 2026_Q2_eBay_Earnings_Presentation_Final.pdf (p. 15) ↗
Q4 2024Dec 31, 20242.4%–eBay IR Presentation — 2026_Q1_eBay_Earnings_Deck_Final.pdf (p. 16) ↗
Q3 2024Sep 30, 20242.3%+0.3 ptseBay IR Presentation — 2025_Q4_eBay_Earnings_Deck_Final.pdf (p. 17) ↗
Q3 2023Sep 30, 20232.0%+0.4 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q2 2023Jun 30, 20232.0%+0.5 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q1 2023Mar 31, 20231.7%+0.3 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q4 2022Dec 31, 20221.8%+0.4 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q3 2022Sep 30, 20221.6%+0.3 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q2 2022Jun 30, 20221.5%+0.3 ptseBay IR Presentation — 2023_Q3_Earnings_Deck_FINAL.pdf (p. 14) ↗
Q1 2022Mar 31, 20221.4%+0.2 ptseBay IR Presentation — 2023_Q2_eBay_Earnings_Deck_FINAL.pdf (p. 13) ↗

Cite this data

StockData. (2026). eBay Advertising Revenue Penetration (% of GMV) (%), quarterly Q4 2020–Q3 2026 [Data set]. Compiled from eBay SEC filings and investor materials. https://stockdatahq.com/stocks/ebay/kpis/ads-gmv-penetration-pct

See every metric in the eBay KPI table. Data updated Oct 31, 2026.