StockData
Salesforce, Inc. logo

Salesforce, Inc. (CRM) operating KPIs

CRMNYSEServices-Prepackaged SoftwareFiscal year ends January 31
Financials through Q2 FY2027, quarter ended Jul 31, 2026Last filing: 10-Q on Aug 27, 2026Score 19/3030% below fair value
$229.17−1.73 (-0.75%)

Close on Oct 30, 2026Market cap $188.61BP/E 20.9Yield –

Salesforce gAAP Marketing and Sales Expense ($M)

Annual figures from Salesforce's filings and investor materials

Latest, FY2026
14,345
Period ended Jan 31, 2026
Change on a year earlier
+8.2%
13,257 in FY2025
History
19 years
Since FY2008
Sources
14
Documents cited below

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedGAAP Marketing and Sales Expense ($M)Year on yearSource
FY2026Jan 31, 202614,345+8.2%Salesforce Form 10-K (filed 2026-03-02) ↗
FY2025Jan 31, 202513,257+3.0%Salesforce Form 10-K (filed 2025-03-05) ↗
FY2024Jan 31, 202412,877-4.8%Salesforce Form 10-K (filed 2024-03-06) ↗
FY2023Jan 31, 202313,526+14.1%Salesforce Form 10-K (filed 2023-03-08) ↗
FY2022Jan 31, 202211,855+22.5%Salesforce Form 10-K (filed 2022-03-11) ↗
FY2021Jan 31, 20219,674+22.0%–
FY2020Jan 31, 20207,930+30.8%Salesforce Form 10-K (filed 2020-03-05) ↗
FY2019Jan 31, 20196,064+29.8%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2018Jan 31, 20184,671+22.6%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2017Jan 31, 20173,811+17.6%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2016Jan 31, 20163,240+17.5%Salesforce Form 10-K (filed 2016-03-07) ↗
FY2015Jan 31, 20152,757+27.2%Salesforce Form 10-K (filed 2015-03-06) ↗
FY2014Jan 31, 20142,168+34.3%Salesforce Form 10-K (filed 2014-03-05) ↗
FY2013Jan 31, 20131,614+38.0%Salesforce Form 10-K (filed 2013-03-08) ↗
FY2012Jan 31, 20121,170+47.7%Salesforce Form 10-K (filed 2012-03-09) ↗
FY2011Jan 31, 2011792+30.9%Salesforce Form 10-K (filed 2011-03-23) ↗

Breakdown

What makes up gaap marketing and sales expense

Cite this data

StockData. (2026). Salesforce GAAP Marketing and Sales Expense ($M), annual FY2008–FY2026 [Data set]. Compiled from Salesforce SEC filings and investor materials. https://stockdatahq.com/stocks/crm/kpis/db_selling_and_marketing_85

See every metric in the Salesforce KPI table. Data updated Oct 25, 2026.