Salesforce, Inc. (CRM) operating KPIs

CRMNYSEServices-Prepackaged SoftwareFiscal year ends January 31

Financials through Q2 FY2027, quarter ended Jul 31, 2026Last filing: 10-Q on Aug 27, 2026Score 19/3030% below fair value

$229.17−1.73 (-0.75%)

Close on Oct 30, 2026Market cap $188.61BP/E 20.9Yield –

Salesforce gAAP Marketing and Sales Expense ($M)

Quarterly figures from Salesforce's filings and investor materials

Quarterly Annual

Latest, Q2 FY27

3,859

Period ended Jul 31, 2026

Change on a year earlier

+12.1%

3,443 in Q2 FY26

History

73 quarters

Since Q2 FY09

Sources

Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

Period	Ended	GAAP Marketing and Sales Expense ($M)	Year on year	Source
Q2 FY27	Jul 31, 2026	3,859	+12.1%	Salesforce Form 10-Q (filed 2026-08-27) ↗
Q1 FY27	Apr 30, 2026	3,769	+9.9%	Salesforce Form 10-Q (filed 2026-05-28) ↗
Q4 FY26	Jan 31, 2026	4,017	+15.7%	Salesforce Form 10-K (filed 2026-03-02) ↗
Q3 FY26	Oct 31, 2025	3,456	+4.0%	Salesforce Form 10-Q (filed 2025-12-04) ↗
Q2 FY26	Jul 31, 2025	3,443	+6.8%	Salesforce Form 10-Q (filed 2025-09-04) ↗
Q1 FY26	Apr 30, 2025	3,429	+5.9%	Salesforce Form 10-Q (filed 2025-05-29) ↗
Q4 FY25	Jan 31, 2025	3,471	+1.0%	Salesforce Form 10-K (filed 2025-03-05) ↗
Q3 FY25	Oct 31, 2024	3,323	+4.7%	Salesforce Form 10-Q (filed 2024-12-04) ↗
Q2 FY25	Jul 31, 2024	3,224	+3.6%	Salesforce Form 10-Q (filed 2024-08-29) ↗
Q1 FY25	Apr 30, 2024	3,239	+2.7%	Salesforce Form 10-Q (filed 2024-05-30) ↗
Q4 FY24	Jan 31, 2024	3,437	+1.5%	Salesforce Form 10-K (filed 2024-03-06) ↗
Q3 FY24	Oct 31, 2023	3,173	-5.1%	Salesforce Form 10-Q (filed 2023-11-30) ↗
Q2 FY24	Jul 31, 2023	3,113	-9.1%	Salesforce Form 10-Q (filed 2023-08-31) ↗
Q1 FY24	Apr 30, 2023	3,154	-6.5%	Salesforce Form 10-Q (filed 2023-06-01) ↗
Q4 FY23	Jan 31, 2023	3,385	-2.3%	Salesforce Form 10-K (filed 2023-03-08) ↗
Q3 FY23	Oct 31, 2022	3,345	+7.5%	Salesforce Form 10-Q (filed 2022-12-01) ↗
Q2 FY23	Jul 31, 2022	3,424	+25.1%	Salesforce Form 10-Q (filed 2022-08-25) ↗
Q1 FY23	Apr 30, 2022	3,372	+32.5%	Salesforce Form 10-Q (filed 2022-06-01) ↗
Q4 FY22	Jan 31, 2022	3,464	+31.6%	Salesforce Form 10-K (filed 2022-03-11) ↗
Q3 FY22	Oct 31, 2021	3,111	+30.9%	Salesforce Form 10-Q (filed 2021-12-02) ↗
Q2 FY22	Jul 31, 2021	2,736	+20.3%	Salesforce Form 10-Q (filed 2021-08-27) ↗
Q1 FY22	Apr 30, 2021	2,544	+6.4%	Salesforce Form 10-Q (filed 2021-06-02) ↗
Q4 FY21	Jan 31, 2021	2,632	+12.2%	Calculated
Q3 FY21	Oct 31, 2020	2,377	+15.2%	Salesforce Form 10-Q (filed 2020-12-04) ↗
Q2 FY21	Jul 31, 2020	2,275	+24.7%	Salesforce Form 10-Q (filed 2020-08-28) ↗
Q1 FY21	Apr 30, 2020	2,390	+40.8%	Salesforce Form 10-Q (filed 2020-06-01) ↗
Q4 FY20	Jan 31, 2020	2,346	+42.8%	Salesforce Form 10-K (filed 2020-03-05) ↗
Q3 FY20	Oct 31, 2019	2,063	+29.9%	Salesforce Form 10-Q (filed 2019-12-04) ↗
Q2 FY20	Jul 31, 2019	1,824	+21.3%	Salesforce Form 10-Q (filed 2019-08-23) ↗
Q1 FY20	Apr 30, 2019	1,697	+27.7%	Salesforce Form 10-Q (filed 2019-06-05) ↗
Q4 FY19	Jan 31, 2019	1,643	+32.0%	Salesforce Form 10-K (filed 2019-03-08) ↗
Q3 FY19	Oct 31, 2018	1,588	+36.1%	Salesforce Form 10-Q (filed 2018-11-28) ↗
Q2 FY19	Jul 31, 2018	1,504	+30.4%	Salesforce Form 10-Q (filed 2018-08-31) ↗
Q1 FY19	Apr 30, 2018	1,329	+20.2%	Salesforce Form 10-Q (filed 2018-05-31) ↗
Q4 FY18	Jan 31, 2018	1,245	+26.8%	Salesforce Form 10-K (filed 2019-03-08) ↗
Q3 FY18	Oct 31, 2017	1,167	+16.9%	Salesforce Form 10-Q (filed 2018-11-28) ↗
Q2 FY18	Jul 31, 2017	1,153	+23.3%	Salesforce Form 10-Q (filed 2018-08-31) ↗
Q1 FY18	Apr 30, 2017	1,106	+23.5%	Salesforce Form 10-Q (filed 2018-05-31) ↗
Q4 FY17	Jan 31, 2017	982	+10.3%	Salesforce Form 10-K (filed 2019-03-08) ↗
Q3 FY17	Oct 31, 2016	998	+21.9%	Salesforce Form 10-Q (filed 2016-11-21) ↗
Q2 FY17	Jul 31, 2016	935	+17.8%	Salesforce Form 10-Q (filed 2016-09-01) ↗
Q1 FY17	Apr 30, 2016	896	+21.6%	Salesforce Form 10-Q (filed 2016-05-20) ↗
Q4 FY16	Jan 31, 2016	890	+21.0%	Salesforce Form 10-K (filed 2016-03-07) ↗
Q3 FY16	Oct 31, 2015	819	+15.4%	Salesforce Form 10-Q (filed 2015-11-20) ↗
Q2 FY16	Jul 31, 2015	794	+18.1%	Salesforce Form 10-Q (filed 2015-08-25) ↗
Q1 FY16	Apr 30, 2015	737	+15.2%	Salesforce Form 10-Q (filed 2015-05-22) ↗
Q4 FY15	Jan 31, 2015	736	+15.1%	Salesforce Form 10-K (filed 2015-03-06) ↗
Q3 FY15	Oct 31, 2014	710	+22.1%	Salesforce Form 10-Q (filed 2014-11-26) ↗
Q2 FY15	Jul 31, 2014	672	+39.8%	Salesforce Form 10-Q (filed 2014-08-26) ↗
Q1 FY15	Apr 30, 2014	639	+37.1%	Salesforce Form 10-Q (filed 2014-05-30) ↗
Q4 FY14	Jan 31, 2014	640	+46.9%	Salesforce Form 10-K (filed 2014-03-05) ↗
Q3 FY14	Oct 31, 2013	581	+35.6%	Salesforce Form 10-Q (filed 2013-11-25) ↗
Q2 FY14	Jul 31, 2013	481	+26.4%	Salesforce Form 10-Q (filed 2013-08-30) ↗
Q1 FY14	Apr 30, 2013	467	+26.1%	Salesforce Form 10-Q (filed 2013-05-24) ↗
Q4 FY13	Jan 31, 2013	436	+33.0%	Salesforce Form 10-K (filed 2013-03-08) ↗
Q3 FY13	Oct 31, 2012	429	+40.7%	Salesforce Form 10-Q (filed 2012-11-28) ↗
Q2 FY13	Jul 31, 2012	380	+34.3%	Salesforce Form 10-Q (filed 2012-08-31) ↗
Q1 FY13	Apr 30, 2012	370	+45.3%	Salesforce Form 10-Q (filed 2012-05-25) ↗
Q4 FY12	Jan 31, 2012	328	+40.5%	Salesforce Form 10-K (filed 2012-03-09) ↗
Q3 FY12	Oct 31, 2011	305	+51.9%	Salesforce Form 10-Q (filed 2011-11-29) ↗
Q2 FY12	Jul 31, 2011	283	+55.2%	Salesforce Form 10-Q (filed 2011-09-06) ↗
Q1 FY12	Apr 30, 2011	255	+44.7%	Salesforce Form 10-Q (filed 2011-05-26) ↗
Q4 FY11	Jan 31, 2011	233	+38.3%	Salesforce Form 10-K (filed 2011-03-23) ↗
Q3 FY11	Oct 31, 2010	201	+31.7%	Salesforce Form 10-Q (filed 2010-11-24) ↗
Q2 FY11	Jul 31, 2010	182	+24.8%	Salesforce Form 10-Q (filed 2010-09-09) ↗
Q1 FY11	Apr 30, 2010	176	+27.2%	Salesforce Form 10-Q (filed 2010-05-28) ↗
Q4 FY10	Jan 31, 2010	169	+16.7%	Salesforce Form 10-K (filed 2010-03-11) ↗
Q3 FY10	Oct 31, 2009	152	+11.5%	Salesforce Form 10-Q (filed 2009-11-25) ↗
Q2 FY10	Jul 31, 2009	146	+11.8%	Salesforce Form 10-Q (filed 2009-08-25) ↗
Q1 FY10	Apr 30, 2009	138	–	Salesforce Form 10-Q (filed 2010-05-28) ↗
Q4 FY09	Jan 31, 2009	145	–	Salesforce Form 10-K (filed 2010-03-11) ↗
Q3 FY09	Oct 31, 2008	137	–	Salesforce Form 10-Q (filed 2009-11-25) ↗
Q2 FY09	Jul 31, 2008	131	–	Salesforce Form 10-Q (filed 2009-08-25) ↗

Breakdown

What makes up gaap marketing and sales expense

Cite this data

StockData. (2026). Salesforce GAAP Marketing and Sales Expense ($M), quarterly Q2 FY09–Q2 FY27 [Data set]. Compiled from Salesforce SEC filings and investor materials. https://stockdatahq.com/stocks/crm/kpis/db_selling_and_marketing_85

See every metric in the Salesforce KPI table. Data updated Oct 25, 2026.