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Salesforce, Inc. (CRM) operating KPIs

CRMNYSEServices-Prepackaged SoftwareFiscal year ends January 31
Financials through Q2 FY2027, quarter ended Jul 31, 2026Last filing: 10-Q on Aug 27, 2026Score 19/3030% below fair value
$229.17−1.73 (-0.75%)

Close on Oct 30, 2026Market cap $188.61BP/E 20.9Yield –

Salesforce advertising Expense (Annual) ($M)

Annual figures from Salesforce's filings and investor materials

Latest, FY2026
800
Period ended Jan 31, 2026
Change on a year earlier
-20.0%
1,000 in FY2025
History
18 years
Since FY2009
Sources
12
Documents cited below

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAdvertising Expense (Annual) ($M)Year on yearSource
FY2026Jan 31, 2026800-20.0%Salesforce Form 10-K (filed 2026-03-02) ↗
FY2025Jan 31, 20251,000-9.1%Salesforce Form 10-K (filed 2025-03-05) ↗
FY2024Jan 31, 20241,100+10.0%Salesforce Form 10-K (filed 2024-03-06) ↗
FY2023Jan 31, 20231,0000.0%Salesforce Form 10-K (filed 2023-03-08) ↗
FY2022Jan 31, 20221,000+25.0%Salesforce Form 10-K (filed 2022-03-11) ↗
FY2021Jan 31, 2021800+14.3%Salesforce Form 10-K (filed 2022-03-11) ↗
FY2020Jan 31, 2020700+45.2%Salesforce Form 10-K (filed 2022-03-11) ↗
FY2019Jan 31, 2019482+29.2%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2018Jan 31, 2018373+6.6%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2017Jan 31, 2017350+10.9%Salesforce Form 10-K (filed 2019-03-08) ↗
FY2016Jan 31, 2016316+55.0%Salesforce Form 10-K (filed 2016-03-07) ↗
FY2015Jan 31, 2015204+30.7%Salesforce Form 10-K (filed 2015-03-06) ↗
FY2014Jan 31, 2014156+40.7%Salesforce Form 10-K (filed 2014-03-05) ↗
FY2013Jan 31, 2013111+37.9%Salesforce Form 10-K (filed 2013-03-08) ↗
FY2012Jan 31, 201280.3+30.8%Salesforce Form 10-K (filed 2012-03-09) ↗
FY2011Jan 31, 201161.4+20.9%Salesforce Form 10-K (filed 2011-03-23) ↗

Cite this data

StockData. (2026). Salesforce Advertising Expense (Annual) ($M), annual FY2009–FY2026 [Data set]. Compiled from Salesforce SEC filings and investor materials. https://stockdatahq.com/stocks/crm/kpis/db_advertising_expense_84

See every metric in the Salesforce KPI table. Data updated Oct 25, 2026.