MediaAlpha, Inc. (MAX) company profile

MediaAlpha operates a customer acquisition technology platform and programmatic marketplace for the insurance sector. The company connects insurance providers with prospective policyholders by delivering consumer referrals through clicks, calls, and leads. Its operations span three primary segments: property and casualty, health—with a focus on Medicare Advantage—and life insurance. Transactions occur through open and private marketplace formats. The company's customer base consists of demand partners, including insurance carriers, distributors, and agents seeking to acquire customers, as well as supply partners, such as carriers and financial websites looking to monetize consumer traffic.

Geographically, the provided text references the United States insurance market. Regarding operational scale, the company employs an average of 147 individuals and supports over 1,050 insurance partners alongside insurance agents. Its network includes more than 700 demand partners and over 350 supply partners, which together account for approximately 141 million consumer referrals in a year. The excerpt does not disclose the company's corporate headquarters.

Summary of the business section of MediaAlpha's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“The initial public offering price per share of our Class A common stock is $19 per share.”

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“As of December 31, 2025, we had 147 full-time employees.”