MediaAlpha, Inc.
Close on Oct 19, 2026
- Market cap
- $701.42M
- P/E (TTM)
- 7.1
- Dividend yield
- –
About MediaAlpha
Services-Business Services, NEC, SIC 7389
MediaAlpha operates a customer acquisition technology platform and programmatic marketplace for the insurance sector. The company connects insurance providers with prospective policyholders by delivering consumer referrals through clicks, calls, and leads. Its operations span three primary segments: property and casualty, health—with a focus on Medicare Advantage—and life insurance. Transactions occur through open and private marketplace formats. The company's customer base consists of demand partners, including insurance carriers, distributors, and agents seeking to acquire customers, as well as supply partners, such as carriers and financial websites looking to monetize consumer traffic.
Geographically, the provided text references the United States insurance market. Regarding operational scale, the company employs an average of 147 individuals and supports over 1,050 insurance partners alongside insurance agents. Its network includes more than 700 demand partners and over 350 supply partners, which together account for approximately 141 million consumer referrals in a year. The excerpt does not disclose the company's corporate headquarters.
Summary of the business section of MediaAlpha's latest annual report, written by StockData.
Company profile
Company
- Legal name
- MediaAlpha, Inc.
- Headquarters
- Los Angeles, CA
- Address
- 700 South Flower Street, Suite 640 90017
- Phone
- (619) 393-9368
- Employees
- 147, Dec 31, 2025
- Industry
- Services-Business Services, NEC
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers LLP, Boston, Massachusetts
Stock & identifiers
- Ticker
- MAX
- Exchange
- NYSE
- IPO date
- Oct 29, 2020
- Shares outstanding
- 61M, Jul 24, 2026
- Public float
- $367.10M, Jun 30, 2025
- Filer category
- Accelerated filer
- SEC CIK
- 1818383
- CUSIP
- 58450V104
- ISIN
- US58450V1044
- EIN
- 85-1854133
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Steven Yi | See Remarks, Director | 7,795,503 |
| Kuanling Amy Yeh | Chief Technology Officer | 773,852 |
| Keith Cramer | Chief Revenue Officer | 608,921 |
| Jeffrey B. Coyne | GENERAL COUNSEL AND SECRETARY | 581,811 |
| Patrick Ryan Thompson | See Remarks | 1,099,078 |
| Eugene Nonko | Director | 6,467,290 |
| Lauren StClair | Director | 20,900 |
| Bradley William Hunt | Director | 46,200 |
| Kathy P. Vrabeck | Director | 150,407 |
| Venmal (Raji) Arasu | Director | 119,407 |
| Ramon Jones | Director | 28,000 |
| Lara Sweet | Director | 98,657 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Mr. Yi. | $7.04M | $9.42M | $3.27M | $33 | $258 |
| FY2024 Mr. Yi. | $6.95M | $5.74M | $4.75M | $29 | $208 |
| FY2023 Mr. Yi. | $5.75M | $4.86M | $3.75M | $29 | $152 |
| FY2022 Mr. Yi. | $4.95M | -$1.29M | $2.12M | $25 | $97 |
| FY2021 Mr. Yi. | $1.06M | -$28.83M | $1.71M | $40 | $135 |
| FY2020 Mr. Yi. | $36.12M | $73.01M | $19.52M | $123 | $117 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had 147 full-time employees.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| May 26, 2023 | Tender offer | Third-party tender offer for the company's shares |
| Oct 29, 2020 | IPO | Initial public offering priced (424B4 prospectus) |
| Oct 28, 2020 | Listing | Registration of securities on an exchange (Form 8-A) |